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The latest news from the online marketing world

Deep-dive into the social media jungle: which audience do I reach with which platform?
When it comes to social media marketing, it's easy to lose track of the big picture. Gone are the days when the question "Which platform do we use?" was answered with "Facebook" without hesitation because there simply weren't many alternatives. Nowadays, Facebook is still considered the top dog, but there are more and more alternatives that a successful marketer should not ignore.
Caro Falsett
November 26, 2021
Social Media 2010: A Snapshot
Social networks as we know them were born in the 00s, but it wasn't until the last decade that the true potential of social media became apparent. From sharing life experiences in real time to virtual shopping with augmented reality, social media has become a part of everyday life for most people around the world, including those born long before the dawn of the Internet. As we look ahead and wonder what's in store for us in the next 10 years, let's take a look back at what our favorite social networks looked like in 2010.
Caro Falsett
September 24, 2021
Pinterest – Potential or Blank?
Pinterest should be a household name for every marketer by now. The social platform, on which users can mark their favorites like on an online pinboard and compile and share them in personal pinboards, now has 454 million active users. With sales of more than $700 million in 2020, Pinterest can already be counted among the big players in social media networks, even if the figures do not yet reach Facebook and Instagram, of course. But what exactly makes Pinterest so successful?
Caro Falsett
August 25, 2021
How to increase your sales with LinkedIn
LinkedIn offers companies the opportunity to advertise. But is it worth advertising on LinkedIn at all? What are the advantages and disadvantages?
Désirée Aucello
August 3, 2021
The measurement challenge: The way to measure the success of your in-store online campaigns.
When it comes to measuring in-store visits, many marketers put on a sad face and try to change the subject as quickly as possible. Measuring the success of online campaigns is easy when it comes to reach or traffic. But when it comes to offline conversions, Facebook, Instagram & Co. quickly reach their limits, because after all, there are no cameras hanging in our stores that match the face to the Facebook profile. But how do you manage to measure the success of your online campaign on site at the PoS?
Caro Falsett
July 14, 2021
5 Tips for video conferencing
Video conferencing has become an integral part of many companies. This is mainly due to changes in work structures. Since 2020 at the latest, a large proportion of employees work in a home office due to the COVID-19 pandemic. We have listed the most important tips for you so that your conference can run professionally and successfully.
Désirée Aucello
June 25, 2021
After the lockdown: Get more customers through these seven action points
We're still in the pandemic now, but since incidences have plummeted, it's possible for customers to shop locally again, much to all our delight. How can you as a retailer (and brand) benefit most from this? We have compiled seven action points for you.
Désirée Aucello
June 10, 2021
Google My Business account – necessary or superfluous?
Considering that more than every second request on Google is a "near me" search , actually everyone with a good Google My Business profile benefits and it also has no real disadvantages. Plus, it's free and it doesn't take much time to set up either...
Jan Koch
June 4, 2021
Why your website must be absolutely mobile-friendly
In 2021, around 4.7 billion people in the world will use the Internet - that's 59% of the world's population. More than 50% of these Internet accesses will be made via mobile phones. The desktop is in second place with 42%, while the tablet is clearly behind with just under 3%.  So if anyone should still ask nowadays whether their own website really has to be mobile-friendly - or responsive, as the case may be - you can probably answer this with a clear "Yes!". But besides this obvious reason, what are the other advantages of responsive websites?
Caro Falsett
May 20, 2021
Publishing house Beleke enables SMEs to advertise digitally as efficiently as Coca-Cola and Edeka
The Beleke publishing group helps several tens of thousands of small and medium-sized enterprises to be found better with business and telephone directories.With the support of the start-up LocalUp, the Essen-based publisher, part of the Ippen Group, is now bringing this opportunity to the digital world: SMEs can advertise on Facebook and Instagram - with technology that is also used by major brands such as Coca-Cola and Edeka.
Jan Koch
May 11, 2021
Millennials – a target group with potential?
In contrast to the previous Generation X, Millennials are the first generation to grow up as digital natives, i.e. in the digital world. Due to these influences, the generation developed completely different from the previous ones and must therefore be addressed differently in the marketing context.
Caro Falsett
April 29, 2021
Why online advertising is also worthwhile for companies that sell offline
A lot of companies only use offline advertising, after all, it's a great way to promote products directly at the point-of-sale. What if I told you that this can also be done online and they can reach many more people in the process?
Caro Falsett
April 20, 2021
Your company should avoid these five social media mistakes at all cost!
Making mistakes is human and, as we all know, you learn from them. Still, there are things you can learn from, even if you haven't done them wrong yourself yet. In this blog post, we'll show you the pitfalls you can expect on your way to become a social media marketing expert and the mistakes your team should avoid at all cost when it comes to social media marketing!
Désirée Aucello
April 1, 2021
5 + 1 Ways to Higher Customer Satisfaction – the Secret for Long-Term Relationships
Nowadays, almost all aspects of a product are geared toward the customer, so that they should be the center of attention - exactly where they belong. We have now asked ourselves the question: What is important for high customer satisfaction? From our point of view, there are 5+1 values in dealing with customers that increase customer satisfaction and ensure a long-term as well as successful business relationship. This is our calculation...
Jan Koch
March 18, 2021
How to make your business successful on Instagram
Especially now in the current times, it is super important to be present on relevant social media channels. So if you want to be seen by a young target group, you should make a name for yourself on Instagram. Below, we've compiled seven tips on how to optimize your company's visibility. 
Désirée Aucello
March 11, 2021
Fest & Flauschig, Gemischtes Hack or Mordlust: The reasons why podcasts are getting more popular
It's hard to get around them these days: podcasts are becoming more popular every year. Hardly anyone has never listened to a podcast, and once you start, you can't stop. And while demand is growing, so is the supply. But why are podcasts becoming more and more popular?
Caro Falsett
March 2, 2021
5 things brands and retailers should do to stay visible during the lockdown
The lockdown caused by the Corona pandemic also requires a rethink on the topic of advertising. What can retailers and brands do now to continue to win over customers?
Désirée Aucello
February 9, 2021
My Social Media Trends 2021
Currently we have a whole series of appointments with customers, in which the main question is how social media will develop in 2021 - in other words, what you should change and adapt and what you should expect. So as a small service, here are our top 5 tips / developments for you as well.
Désirée Aucello
February 2, 2021
Built on LocalUp technology: Finstral supports partner studios with digital campaign to acquire new customers.
On their way to become the first European premium brand for windows, Finstral is supporting its approximately 200 partner studios across Europe with Facebook, Instagram and Google ads, which are automatically adapted to each individual dealer. Thousands of ads are automatically generated from the photos and texts of the local studios. The ads are then played out to the target groups in a certain radius around each and every location. The campaign is implemented via the ad tech software solution LocalUp.
Désirée Aucello
January 20, 2021
Top 5 Social Media Basics
Social media has become an important part of our society and is now an integral part of our everyday life. For this reason, it is now inevitable to represent yourself there as a company as well. There are many ways to share creative and unique content. But what are the most important points that you should pay attention to as a company in social networks?...
Désirée Aucello
January 19, 2021
5 tips for higher productivity in the homeoffice
Since 2020 at the latest, homeoffice has become an integral part of everyday working life. The outbreak of the Corona pandemic has meant that — if the job allows it — most people now work from home. At first, this sounds like a newfound freedom for many — until reality sets in. Daily routines are dropped and a lot of self-discipline is required. It's unfamiliar and a new challenge for everyone. We've compiled the most important tips that help for a productive home office day.
Désirée Aucello
January 12, 2021
5 tips for a work-life balance for the pre-Christmas season
Advent should actually be the most contemplative time of the year, but every year - and especially in 2020 there is so much to do in a very short time that relaxation and cozy get-togethers are almost unthinkable. In addition to buying Christmas presents, organizing family visits, finding a nice Christmas tree, decorating the home, and the stress of work, this year there is added pressure from Lockdown and Corona. However, it doesn't have to be that way. We've put together five tips for you on how to prevent stress and implement a good work-life balance in the run-up to Christmas.
Caro Falsett
December 17, 2020
ROPO effect: Why more and more consumers inform themselves online but buy offline
Not so long ago, many stationary traders feared for their existence. With the increasing popularity of the World Wide Web, the fear that e-commerce will one day completely replace stationary trade and thus everyone who still sells locally is...
Caro Falsett
June 3, 2020
Local Commerce: how social media helps you with local online marketing
Local commerce today faces a major challenge: how to bridge the gap between online marketing and the point of sale? Even these days, many local retailers still rely on classic marketing...
Caro Falsett
May 11, 2020
Pinterest-DIY mothers and 12-year-old teen TikTok users: The 10 biggest social media myths
Hardly anyone can get around social media networks these days, so it's not surprising that prejudices against individual platforms and their users are persistent. Facebook, for example, seems to be taken over by grannies and granddads...
Caro Falsett
April 16, 2020
Social Media Week 2020: The top 3 social media trends 2020
From 26 to 28 February, it was once again time for Social Media Week Hamburg 2020 to open its doors for the ninth time. The more than 200 speakers highlighted every topic that is currently of interest in the social media sector, cheering up the 3,000 participants. Following the motto "HUMAN.X"...
Caro Falsett
February 28, 2020
Snapchat or TikTok – how to reach Generation Z?
Many marketers today face a new challenge: how to reach the generation Z? Facebook offers the ideal basis for reaching Generation X (born 1960-1979) and the baby boomers (born before 1960) online. With Generation Y (1980-1996), things are getting trickier...
Caro Falsett
February 11, 2020
TikTok: overrated hype or promising advertising platform?
The app TikTok from China, launched in 2016, breaks all records: in less than three years, the app operated by the Chinese company ByteDance reached the 500 million active users mark - a mark that took Facebook over four years...
Caro Falsett
January 27, 2020
Hyperlocal marketing: What can LocalUp do that Facebook can’t?
Hyperlocal marketing gives companies the opportunity to address their ads to a specific target group at a specific location at a precise time and to promote their products or services. Another important factor...
Christoph Rüppel
December 20, 2019
“Grow My Store”: Google’s new analysis tool for online shops
To optimize the online presence of small and medium-sized enterprises, Google has now rolled out its free analysis tool in Germany. "Grow My Store" checks...
Andreas Kraus
November 12, 2019
Local marketing: How to gain an advantage over your competitors
The effectiveness of local marketing for companies is often underestimated. For companies, this marketing instrument offers an extremely effective advertising...
Andreas Kraus
October 17, 2019
Optimize Google Business entry and profit
What advantages does an optimized Google Business listing have for your local business? An entry in the Google Business Directory is practically a must...
Andreas Kraus
August 11, 2019
Local online marketing: 3 tips for more In Store Visits
Advertising opportunities in the regional environment are usually very classic: in the regional daily newspaper, in the local "leaflet", on billboards, on the radio...
Andreas Kraus
July 14, 2019
LocalUp becomes official Google Local Feed Partner (LFP)
Since January 2019 LocalUp has qualified as an official Google Local Feed Partner (LFP). This makes us one of the first of a total of 2 LFP partners...
Andreas Kraus
June 24, 2019
Google & Shopping CSS: How long is SpendMatch available?
UPDATE The spendmatch incentive was stopped on 31st of December 2018. There are no planned incentives anymore as of now. However, you can still take advantage...
Andreas Kraus
May 8, 2019
The 5 best tips to be found locally on Google using local SEO
Local SEO has only been around for a few years, as Google was simply overwhelmed with local search queries before. It can be described as a very important...
Andreas Kraus
March 16, 2019
Improved Presence: 6 Facebook Updates for Local Businesses
The social network Facebook has announced that the presence of stationary shops on the platform is to be further strengthened. In particular, this...
Andreas Kraus
February 12, 2019
Why Do Local Dealers Need a Facebook Page?
Creating a Facebook page is one thing, using editorial and advertising content on a long-term basis is quite another. Do you really think? Because of this stubborn myth...
Christoph Rüppel
January 8, 2019
Do Google Reviews impact my local rankings?
Reviews are an important part of your local presence on Google. Besides Google's own reviews, it also shows reviews from Facebook...
Andreas Kraus
December 17, 2018
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