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Exciting insights from the online marketing world: See guides and tips on social media and local online marketing.

For a long time, LinkedIn was considered the underdog among social networks. In contrast to the relaxed and informal atmosphere of Instagram and the like, the content there seemed rather formal and dry. With a focus on jobs and careers, many used the network as a digital resume, an extended job portal, and to build (professional) contacts. But that has changed a bit in the meantime: We show you what concrete potential LinkedIn has and what you need to keep in mind when placing LinkedIn ads in order to successfully market on the platform.
Tina Ackermann
Tina Ackermann
May 18, 2022
May 18, 2022
Nowadays, buzzwords like Web 2.0, Customer Centricity or Community Management are on everyone's lips, because for quite some time now the focus has been more than ever on the customer and the power of the customer. Direct digital feedback can be given via rating portals, opinions and experiences are exchanged via social media, and thanks to large amounts of data in CRM systems, companies can develop products even more specifically and individually and offer them to the appropriate target group. But what is essential here in order to successfully use this trend for yourself and manage it in a targeted manner via good customer communication in social media portals?
Jan Koch
Jan Koch
May 11, 2022
May 11, 2022
By now, every marketer should be familiar with Pinterest. The social platform, on which users can mark their favorites like on an online pinboard and compile and share them in personal pinboards, now has 431 million active users worldwide every month. (With a turnover of 847 million US dollars in the fourth quarter of 2021, Pinterest can already be counted among the big players in social media networks, even if the figures do not yet reach Facebook and Instagram. No wonder Pinterest is also becoming more and more interesting as an advertising platform.
Ann-Kathrin Habl
Ann-Kathrin Habl
April 27, 2022
April 27, 2022
Hardly anyone thinks about records, CDs or cassettes these days - listening to music via streaming services is completely normal for us today. With 406 million monthly users in the fourth quarter of 2021, Spotify is the largest music streaming service in the world. But Spotify doesn't just offer music - the streaming service also offers audio books or podcasts. Spotify is part of everyday life for many of us. No wonder Spotify is also becoming increasingly popular as an advertising platform. Would you also like to advertise on Spotify? We'll show you what options you have and how Spotify Ads work.
Désirée Aucello
Désirée Aucello
April 20, 2022
April 20, 2022
Whether you're a student, a founder, the CEO of a Dax company, or an employee, personal branding on LinkedIn is becoming increasingly important for both personal career development and corporate positioning. But how can I make my LinkedIn profile more than just an online business card? We show you best practices of successful personal branding on LinkedIn and give you 10 steps on how you too can position yourself as your own brand.
Christoph Rüppel
Christoph Rüppel
April 6, 2022
April 6, 2022
Social media are part of everyday life for countless people around the world. It doesn't matter whether young people use Tiktok to shoot funny videos, housewives download Pinterest for new recipe ideas, or influencers advertise on Instagram to make money. The fact is, social media has become enormously important. So it's no wonder that there are also many social media myths. But which of them can be labeled as prejudice or cliché and what is the reality? We uncover the biggest social media myths. Translated with www.DeepL.com/Translator (free version)
Tina Ackermann
Tina Ackermann
March 30, 2022
March 30, 2022
The attractiveness of city centers is due in no small part to the retail sector, because who doesn't like to go on a shopping spree? However, the pandemic has shown that more and more people in Germany are taking advantage of the opportunity to shop online. The e-commerce sector is definitely one of the winners of the Corona crisis - a reason to rejoice for everyone involved in online retailing. But what about local businesses? How well are retailers positioned online and how open are they to the topic of digitization in retail?
Andreas Kraus
Andreas Kraus
March 23, 2022
March 23, 2022
Brand awareness is considered the be-all and end-all of building a successful brand and achieving corporate goals. But how do you generate attention and brand awareness in an increasingly difficult competitive environment characterized by growing competition? The way to achieve this is often through social media. We show you how to strengthen your brand awareness with social media.
Christoph Rüppel
Christoph Rüppel
March 9, 2022
March 9, 2022
Generation Z includes teenagers and young adults born around the turn of the year. They are tech-savvy, digitally connected and grew up with online media, which is why they are also called digital natives. But which social channels does Gen Z use particularly frequently? Snapchat or TikTok? We give you an overview of how you can reach Generation Z with organic and paid content on Snapchat or TikTok.
Désirée Aucello
Désirée Aucello
March 2, 2022
March 2, 2022
Just a few years ago, recruiting was easy in most industries. You place a job ad, hundreds of candidates apply, and you invite the best ones for an interview. Today, the situation is different for most companies.  That's because the employer market is becoming an employee market: companies aren't choosing between multiple candidates, but the other way around. Social media recruiting is one answer to this challenge
Tina Ackermann
Tina Ackermann
February 24, 2022
February 24, 2022
Google is the most popular search engine in Germany. If someone wants to find out online about a product, a service or a local business, sooner or later he will start a Google search query. To draw attention to yourself as a local business, a Google My Business entry is a fantastic way – and who would say no to free advertising on Google? We’ll show you how to make the most of Google My Business and attract more customers as a result.
Ann-Kathrin Habl
Ann-Kathrin Habl
February 16, 2022
February 16, 2022
Instagram has been one of the leading social media channels for years. With over 500 million active users per day, Instagram attracts young as well as old people from all over the world. But it's not just individuals who are on Instagram - many businesses are also represented with a business profile. But how can you make your company stand out from the crowd? We took a closer look at Instagram and present helpful Instagram functions that you should definitely try out.
Stephanie Wiezoreck
Stephanie Wiezoreck
February 10, 2022
February 10, 2022
Online marketing is not only relevant for large online shops - local businesses can also benefit considerably from online marketing measures. The potential of local online marketing is often underestimated, although companies can use the marketing tool to gain new customers as well as strengthen their brand awareness. But what forms of local online marketing are there? We show you how you can approach this topic and what you should bear in mind.
Jan Koch
Jan Koch
February 1, 2022
February 1, 2022
Whenever it comes to the use of social media channels such as Facebook, Instagram or Whatsapp, the topic of data protection is always on the agenda. In the discussion, the providers are usually accused of being data octopuses. And there are always reports about data leaks and hacked social media accounts of companies. We help you to comply with data protection in social media for your own company and answer the most frequently asked questions.
Andreas Kraus
Andreas Kraus
January 27, 2022
January 27, 2022
In 2021, about 59% of the world's population will use the internet. More than 50% of internet access will be via mobile phone. So if anyone is still asking whether their website really has to be mobile-friendly, the answer is probably a resounding "Yes! But what are the other advantages of responsive websites?
Ann-Kathrin Habl
Ann-Kathrin Habl
January 20, 2022
January 20, 2022
Instagram is one of the largest social media platforms in the world. Not surprisingly, then, many businesses want to be successful on Instagram. But often they know little about the impact of hashtags, captions or the time of the post. Below, we've put together a few tips on how to be successful on Instagram with your business.
Christoph Rüppel
Christoph Rüppel
January 13, 2022
January 13, 2022
In recent years, hardly any topic has shaped the world of technology as much as artificial intelligence. But despite all the obvious advantages, there are probably just as many opponents as proponents of AI technology. But how exactly are Artificial Intelligences being used in online marketing today? And where will they also be used in the future?be enlarged overall.
Tina Ackermann
Tina Ackermann
December 29, 2021
December 29, 2021
The year 2021 is drawing to a close. After it has recently been decided to what extent social media trends of the past year have prevailed, we dare to take a look into the crystal ball: what will happen in terms of Facebook, Instagram and Google in the coming year? We present the current social media trends.
Stephanie Wiezoreck
Stephanie Wiezoreck
December 16, 2021
December 16, 2021
Storytelling is a huge topic in marketing: whether in product development, commercials or on Facebook, Instagram & Co: experts everywhere recommend relying on the power of stories. But what exactly is behind the term, what examples of success are there and how can you implement it yourself?
Désirée Aucello
Désirée Aucello
December 2, 2021
December 2, 2021
When it comes to social media marketing, it's easy to lose track of the big picture. Gone are the days when the question "Which platform do we use?" was answered with "Facebook" without hesitation because there simply weren't many alternatives. Nowadays, Facebook is still considered the top dog, but there are more and more alternatives that a successful marketer should not ignore.
Caro Falsett
Caro Falsett
November 26, 2021
November 26, 2021
When it comes to measuring in-store visits, many marketers put on a sad face and try to change the subject as quickly as possible. Measuring the success of online campaigns is easy when it comes to reach or traffic. But when it comes to offline conversions, Facebook, Instagram & Co. quickly reach their limits, because after all, there are no cameras hanging in our stores that match the face to the Facebook profile. But how do you manage to measure the success of your online campaign on site at the PoS?
Caro Falsett
Caro Falsett
July 14, 2021
July 14, 2021
Video conferencing has become an integral part of many companies. This is mainly due to changes in work structures. Since 2020 at the latest, a large proportion of employees work in a home office due to the COVID-19 pandemic. We have listed the most important tips for you so that your conference can run professionally and successfully.
Désirée Aucello
Désirée Aucello
June 25, 2021
June 25, 2021
In contrast to the previous Generation X, Millennials are the first generation to grow up as digital natives, i.e. in the digital world. Due to these influences, the generation developed completely different from the previous ones and must therefore be addressed differently in the marketing context.
Caro Falsett
Caro Falsett
April 29, 2021
April 29, 2021
Making mistakes is human and, as we all know, you learn from them. Still, there are things you can learn from, even if you haven't done them wrong yourself yet. In this blog post, we'll show you the pitfalls you can expect on your way to become a social media marketing expert and the mistakes your team should avoid at all cost when it comes to social media marketing!
Désirée Aucello
Désirée Aucello
April 1, 2021
April 1, 2021
Is the myth of "Germany as a service desert" true or are we developing further and further in the direction of "service experts", particularly as a result of digitization? Nowadays, almost all aspects of a product are geared toward the customer, so that the customer should be at the center of interest - where they belong. Companies that don't provide satisfactory service can be punished directly with bad reviews. The next potential customer may quickly look around for an alternative provider. We therefore show you what is important for high customer satisfaction and how you can achieve long-term relationships. Translated with www.DeepL.com/Translator (free version)
Jan Koch
Jan Koch
March 18, 2021
March 18, 2021
It's hard to get around them these days: podcasts are becoming more popular every year. Hardly anyone has never listened to a podcast, and once you start, you can't stop. And while demand is growing, so is the supply. But why are podcasts becoming more and more popular?
Caro Falsett
Caro Falsett
March 2, 2021
March 2, 2021
Since 2020 at the latest, homeoffice has become an integral part of everyday working life. The outbreak of the Corona pandemic has meant that — if the job allows it — most people now work from home. At first, this sounds like a newfound freedom for many — until reality sets in. Daily routines are dropped and a lot of self-discipline is required. It's unfamiliar and a new challenge for everyone. We've compiled the most important tips that help for a productive home office day.
Désirée Aucello
Désirée Aucello
January 12, 2021
January 12, 2021
As the popularity of the World Wide Web has increased, so has the fear that e-commerce will one day replace brick-and-mortar retailing altogether. Contrary to many predictions, however, brick-and-mortar retail is far from extinct. Consumers often use the Internet for research, but only decide to buy on site. This phenomenon - also known as the ROPO effect (research online, purchase offline) - has become particularly important in recent years. But how can brick-and-mortar retailers take advantage of this shopper behavior?
Stephanie Wiezoreck
Stephanie Wiezoreck
June 3, 2020
June 3, 2020
The app TikTok from China, launched in 2016, breaks all records: in less than three years, the app operated by the Chinese company ByteDance reached the 500 million active users mark - a mark that took Facebook over four years...
Caro Falsett
Caro Falsett
January 27, 2020
January 27, 2020
Since January 2019 LocalUp has qualified as an official Google Local Feed Partner (LFP). This makes us one of the first of a total of 2 LFP partners...
Andreas Kraus
Andreas Kraus
June 24, 2019
June 24, 2019
This article describes a strategy aimed at local businesses with repeatable business potential. This means that you can sell to customers several times a year, month...
Andreas Kraus
Andreas Kraus
April 1, 2019
April 1, 2019

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