Welcome to LocalUp Blog

Exciting insights from the online marketing world: See guides and tips on social media and local online marketing.

Social Media Marketing
Google Marketing
Online-Marketing
social media marketing

Instagram Ads – Successfully advertising on Instagram

Instagram has become one of the most important social media platforms in recent years and plays an important role in social media marketing. Many people first think of promising influencer marketing here. However, Instagram also convinces with many other advertising options, such as placing ads that can be integrated directly into the user experience. Nowadays, companies almost can't get around Instagram Ads if they want to advertise successfully. With many options, your business can be represented in an authentic way. In this article, you will learn what Instagram Ads actually mean, what costs are involved, how to place ads on the platform and much more.
Ann-Kathrin Habl
Ann-Kathrin Habl
November 8, 2022
social media marketing

Social media platforms: Which audience do I reach with which platform?

In social media marketing, it is not always easy to keep track of the numerous platforms. Basically, the question is always which target group you want to reach with your product and on which platforms this audience spends time. To help you plan your marketing strategy and future campaigns in a targeted manner, the following provides a detailed overview of the currently most important social media platforms and their advantages.
October 12, 2022
google marketing

Google advertising with Google Ads

Google offers you, as a business, the opportunity to advertise your own website. With the help of Google Ads, your website can be placed in the search results and in the Google advertising network. You can find out all the relevant information about Google Ads, which advertising options are available and much more in this blog post.
Julia Gehre
Julia Gehre
September 28, 2022
online marketing

Offline Conversion Tracking: How to Measure the Success of Your Online In-Store Campaigns

Measurement of in-store visits: A topic that many marketers rack their brains over. Measuring the success of online campaigns is usually quite easy. But when it comes to offline conversions, Facebook, Instagram & Co. quickly reach their limits, because after all, there are no cameras hanging in our stores that match the face to the Facebook profile. And so we can estimate the ROAS (return on advertising spend), but we almost never get really reliable figures. But how do you manage to measure the success of your online campaign on site at the PoS?
Andreas Kraus
Andreas Kraus
September 14, 2022
social media marketing

Social Media KPIs: The most important key figures in social media marketing

Nowadays, it is impossible to imagine marketing without social media. Countless companies use the platforms to draw attention to their products and services and to win new customers. Anyone pursuing a social media strategy should, of course, also think about monitoring and reporting. Certain tools can be used to identify successes or failures. Here, companies also gain a detailed insight into important key figures that can be used to optimize the strategy. What exactly monitoring and reporting means and which metrics you should keep an eye on for success on social media, you will learn in this blog post.
Tina Ackermann
Tina Ackermann
August 31, 2022
social media marketing

Instagram Business Account: What’s behind it and why is it needed?

Not only private individuals use social media platforms on a daily basis, but brands are also presenting themselves there more and more frequently. Instagram in particular, with over one billion active users, is growing steadily and is becoming increasingly interesting for companies. The potential of the platform is enormous, which is why it is worthwhile for companies to consider using an Instagram business account. This not only gives you access to additional functions, but also a detailed overview of useful evaluation data and statistics. An Instagram business account is also essential if you want to successfully represent your business on Instagram and achieve a greater reach.
Ann-Kathrin Habl
Ann-Kathrin Habl
August 17, 2022
social media marketing

7 social media mistakes you should avoid at all costs!

Making mistakes is human and important because, as we all know, you learn from them. However, many mistakes can be avoided before they even occur. Social media mistakes, for example, when using Facebook, Instagram & Co. can annoy your customers and harm your company. Often, just a few small tips can help you avoid putting your foot in your mouth and approach certain things correctly. Find out which traps lurk in social media marketing and how you can best avoid common social media mistakes in the following blog post.
Christoph Rüppel
Christoph Rüppel
August 3, 2022
social media marketing

Facebook Ads – How to use the network for advertising

With over 2.9 billion active users, Facebook is the world's largest social network. The platform is not only popular with private individuals. A large proportion of companies are now also represented on Facebook. In addition to large corporations, SMEs and smaller local businesses also place ads on Facebook to draw attention to themselves and interact with potential customers of the desired target group. Due to the large number of users, the social media channel is perfect for increasing your reach as a business, generating conversions and attracting new customers. With this guide to Facebook Ads, we give you an overview of the advantages, possible advertising targets, and the various advertising formats on Facebook.
Julia Gehre
Julia Gehre
July 20, 2022
online marketing

Why are podcasts so popular – A recipe for success for companies

These days, there's hardly anyone who doesn't know about them: podcasts are becoming more popular every year. There are very few people who have never listened to a podcast. But podcasts are not only gaining extreme importance among private individuals. More and more companies are also using this format to draw attention to themselves. The audio content can be used, for example, for exciting insights behind the scenes of one's own company. Those who do not want to create their own content have the option of reaching users by placing advertisements. You can find out what triggered the hype around podcasts and how you can make good use of the format in this blog post. Translated with www.DeepL.com/Translator (free version)
July 6, 2022

5 Tips for video conferencing

Every entrepreneur knows that effective communication is the be-all and end-all of a functioning business. Just the last few years, due to the Corona pandemic, have made us realize that it is not always possible to have a meeting on the spot in a meeting room. This is also the case when it comes to a meeting with colleagues from abroad. That is why video conferencing has become an integral part of many companies. Especially when working in a home office, they are the perfect alternative to the classic meeting. In this article, we have put together a few tips to help you conduct your video conferences successfully.
Jan Koch
Jan Koch
June 29, 2022
social media marketing

TikTok Marketing: Overrated Hype or Promising Advertising Platform?

Launched in 2016, China's TikTok app is breaking all records: In less than three years, the platform operated by Chinese company ByteDance reached 500 million active users - a milestone that took Facebook over four years and Instagram six. By 2022, TikTok will be used by over 1.6 billion people worldwide. With all these platform benefits, what's the catch, you ask? Many companies are put off by the user demographic. Globally, the app resonates most with Generation Z. At around 25%, women between the ages of 18-24 are the largest user group. At first glance, this composition does not represent a particularly solvent and lucrative target group. But despite this, more and more companies are turning to the app these days and asking themselves the question: What's the TikTok hype all about?
Tina Ackermann
Tina Ackermann
June 22, 2022
online marketing

Millennials – a target group with potential?

People who belong to the "Millennials" target group are also referred to as "digital natives" because they grew up in the digital world. The generation therefore developed in a completely different way than its predecessors. Millennials differ not only in terms of technical know-how, but also in the way they work, their purchasing behavior, their media consumption and their handling of money. Millennials are often flexible in adapting to new environments, both professionally and personally, and are known for keeping many options open. However, the generation is also highly individualistic, places great value on personal development, and often possess high expectations. We help you understand the Millennials target group and address them correctly.
Andreas Kraus
Andreas Kraus
June 15, 2022
social media marketing

Create Facebook Business Page – How to do it

With 2.94 billion daily users worldwide, Facebook is still the most widely used social media platform today. But Facebook is not only actively used by private individuals, the social network is also quite interesting for companies, institutions, associations, organizations, self-employed people, online retailers, etc. A professionally created Facebook page offers your company the opportunity to create a wider reach, generate new customers and stay in touch with existing customers. To achieve your business goals, free business tools are also offered on Facebook. We will show you how to create and manage your own Facebook business page in just a few clicks.
Julia Gehre
Julia Gehre
June 8, 2022
online marketing

Email Marketing – A Guide

A large number of e-mails reach us every day. However, many of these mails are already automatically sorted out as spam from our inbox. Occasionally, this also includes advertising mails from companies. The question therefore rightly arises: What is the significance of e-mail marketing today? What should companies keep in mind to ensure that mailings are not filtered out as spam? How can marketers manage to get the attention of recipients and convince them with their offers? In the following, you will receive valuable tips that you can use to successfully integrate e-mail marketing into your company.
June 1, 2022
online marketing

Why you should never neglect online reviews

Online reviews are becoming increasingly important for many consumers and are receiving more and more attention. For companies, they represent great potential, because online reviews, for example on Google, create trust among searchers. With a Google My Business listing, it's easy for businesses to get reviews from your customers. We will show you which other platforms for online reviews exist besides Google and how best to deal with negative reviews.
Ann-Kathrin Habl
Ann-Kathrin Habl
May 25, 2022
social media marketing

How to increase your sales with LinkedIn Advertising

For a long time, LinkedIn was considered the underdog among social networks. In contrast to the relaxed and informal atmosphere of Instagram and the like, the content there seemed rather formal and dry. With a focus on jobs and careers, many used the network as a digital resume, an extended job portal, and to build (professional) contacts. But that has changed a bit in the meantime: We show you what concrete potential LinkedIn has and what you need to keep in mind when placing LinkedIn ads in order to successfully market on the platform.
Tina Ackermann
Tina Ackermann
May 18, 2022
social media marketing

7 tips for successful customer communication in social media

Nowadays, buzzwords like Web 2.0, Customer Centricity or Community Management are on everyone's lips, because for quite some time now the focus has been more than ever on the customer and the power of the customer. Direct digital feedback can be given via rating portals, opinions and experiences are exchanged via social media, and thanks to large amounts of data in CRM systems, companies can develop products even more specifically and individually and offer them to the appropriate target group. But what is essential here in order to successfully use this trend for yourself and manage it in a targeted manner via good customer communication in social media portals?
Jan Koch
Jan Koch
May 11, 2022
social media marketing

Social media marketing: Successful on social networks

Being present on social networks is almost standard nowadays. We explain what social media marketing actually is, why it is so important and how good social media marketing works! The list of benefits that social media marketing offers is long. Very few companies can afford to do without social media marketing these days. We have summarized the most important and exciting arguments for using social networks for you here. Translated with www.DeepL.com/Translator (free version)
Christoph Rüppel
Christoph Rüppel
May 4, 2022
social media marketing

Pinterest Marketing: How you can use Pinterest as a business

By now, every marketer should be familiar with Pinterest. The social platform, on which users can mark their favorites like on an online pinboard and compile and share them in personal pinboards, now has 431 million active users worldwide every month. (With a turnover of 847 million US dollars in the fourth quarter of 2021, Pinterest can already be counted among the big players in social media networks, even if the figures do not yet reach Facebook and Instagram. No wonder Pinterest is also becoming more and more interesting as an advertising platform.
Ann-Kathrin Habl
Ann-Kathrin Habl
April 27, 2022
social media marketing

Spotify Ads: How to place ads on Spotify

Hardly anyone thinks about records, CDs or cassettes these days - listening to music via streaming services is completely normal for us today. With 406 million monthly users in the fourth quarter of 2021, Spotify is the largest music streaming service in the world. But Spotify doesn't just offer music - the streaming service also offers audio books or podcasts. Spotify is part of everyday life for many of us. No wonder Spotify is also becoming increasingly popular as an advertising platform. Would you also like to advertise on Spotify? We'll show you what options you have and how Spotify Ads work.
April 20, 2022
social media marketing

Personal branding on LinkedIn: 10 steps to successful positioning

Whether you're a student, a founder, the CEO of a Dax company, or an employee, personal branding on LinkedIn is becoming increasingly important for both personal career development and corporate positioning. But how can I make my LinkedIn profile more than just an online business card? We show you best practices of successful personal branding on LinkedIn and give you 10 steps on how you too can position yourself as your own brand.
Christoph Rüppel
Christoph Rüppel
April 6, 2022
social media marketing

Social media myths: 8 prejudices and clichés from the world of TikTok, Instagram & Co.

Social media are part of everyday life for countless people around the world. It doesn't matter whether young people use Tiktok to shoot funny videos, housewives download Pinterest for new recipe ideas, or influencers advertise on Instagram to make money. The fact is, social media has become enormously important. So it's no wonder that there are also many social media myths. But which of them can be labeled as prejudice or cliché and what is the reality? We uncover the biggest social media myths. Translated with www.DeepL.com/Translator (free version)
Tina Ackermann
Tina Ackermann
March 30, 2022
online marketing

Digitization in retail: 5 benefits of online advertising for brick-and-mortar retailers

The attractiveness of city centers is due in no small part to the retail sector, because who doesn't like to go on a shopping spree? However, the pandemic has shown that more and more people in Germany are taking advantage of the opportunity to shop online. The e-commerce sector is definitely one of the winners of the Corona crisis - a reason to rejoice for everyone involved in online retailing. But what about local businesses? How well are retailers positioned online and how open are they to the topic of digitization in retail?
Andreas Kraus
Andreas Kraus
March 23, 2022
social media marketing

Brand awareness with social media: 9 tips to strengthen your brand awareness

Brand awareness is considered the be-all and end-all of building a successful brand and achieving corporate goals. But how do you generate attention and brand awareness in an increasingly difficult competitive environment characterized by growing competition? The way to achieve this is often through social media. We show you how to strengthen your brand awareness with social media.
Christoph Rüppel
Christoph Rüppel
March 9, 2022
social media marketing

Snapchat or TikTok: How to reach the Generation Z?

Generation Z includes teenagers and young adults born around the turn of the year. They are tech-savvy, digitally connected and grew up with online media, which is why they are also called digital natives. But which social channels does Gen Z use particularly frequently? Snapchat or TikTok? We give you an overview of how you can reach Generation Z with organic and paid content on Snapchat or TikTok.
March 2, 2022
social media marketing

Social media recruiting: Attracting new employees through social media

Just a few years ago, recruiting was easy in most industries. You place a job ad, hundreds of candidates apply, and you invite the best ones for an interview. Today, the situation is different for most companies.  That's because the employer market is becoming an employee market: companies aren't choosing between multiple candidates, but the other way around. Social media recruiting is one answer to this challenge
Tina Ackermann
Tina Ackermann
February 24, 2022
google marketing

Google My Business: How to target potential customers for free

Google is the most popular search engine in Germany. If someone wants to find out online about a product, a service or a local business, sooner or later he will start a Google search query. To draw attention to yourself as a local business, a Google My Business entry is a fantastic way – and who would say no to free advertising on Google? We’ll show you how to make the most of Google My Business and attract more customers as a result.
Ann-Kathrin Habl
Ann-Kathrin Habl
February 16, 2022
social media marketing

7 Instagram features you should know about for your business

Instagram has been one of the leading social media channels for years. With over 500 million active users per day, Instagram attracts young as well as old people from all over the world. But it's not just individuals who are on Instagram - many businesses are also represented with a business profile. But how can you make your company stand out from the crowd? We took a closer look at Instagram and present helpful Instagram functions that you should definitely try out.
Julia Gehre
Julia Gehre
February 10, 2022
online marketing

Local Online Marketing: How local businesses can also benefit from online advertising

Online marketing is not only relevant for large online shops - local businesses can also benefit considerably from online marketing measures. The potential of local online marketing is often underestimated, although companies can use the marketing tool to gain new customers as well as strengthen their brand awareness. But what forms of local online marketing are there? We show you how you can approach this topic and what you should bear in mind.
Jan Koch
Jan Koch
February 1, 2022
social media marketing

Data protection in social media: How to protect your channels!

Whenever it comes to the use of social media channels such as Facebook, Instagram or Whatsapp, the topic of data protection is always on the agenda. In the discussion, the providers are usually accused of being data octopuses. And there are always reports about data leaks and hacked social media accounts of companies. We help you to comply with data protection in social media for your own company and answer the most frequently asked questions.
Andreas Kraus
Andreas Kraus
January 27, 2022
online marketing

Mobile-friendly website: A must for companies!

In 2021, about 59% of the world's population will use the internet. More than 50% of internet access will be via mobile phone. So if anyone is still asking whether their website really has to be mobile-friendly, the answer is probably a resounding "Yes! But what are the other advantages of responsive websites?
Ann-Kathrin Habl
Ann-Kathrin Habl
January 20, 2022
social media marketing

Successful on Instagram: 5 tips for better performance

Instagram is one of the largest social media platforms in the world. Not surprisingly, then, many businesses want to be successful on Instagram. But often they know little about the impact of hashtags, captions or the time of the post. Below, we've put together a few tips on how to be successful on Instagram with your business.
Christoph Rüppel
Christoph Rüppel
January 13, 2022
online marketing

Artificial intelligence in online marketing

In recent years, hardly any topic has shaped the world of technology as much as artificial intelligence. But despite all the obvious advantages, there are probably just as many opponents as proponents of AI technology. But how exactly are Artificial Intelligences being used in online marketing today? And where will they also be used in the future?be enlarged overall.
Tina Ackermann
Tina Ackermann
December 29, 2021
social media marketing

Top 5 Social Media Trends in 2022

The year 2021 is drawing to a close. After it has recently been decided to what extent social media trends of the past year have prevailed, we dare to take a look into the crystal ball: what will happen in terms of Facebook, Instagram and Google in the coming year? We present the current social media trends.
Julia Gehre
Julia Gehre
December 16, 2021
online marketing

Storytelling makes advertising and social media successful

Storytelling is a huge topic in marketing: whether in product development, commercials or on Facebook, Instagram & Co: experts everywhere recommend relying on the power of stories. But what exactly is behind the term, what examples of success are there and how can you implement it yourself?
December 2, 2021
online marketing

Increase customer satisfaction: The secret to long-term relationships

Is the myth of "Germany as a service desert" true or are we developing further and further in the direction of "service experts", particularly as a result of digitization? Nowadays, almost all aspects of a product are geared toward the customer, so that the customer should be at the center of interest - where they belong. Companies that don't provide satisfactory service can be punished directly with bad reviews. The next potential customer may quickly look around for an alternative provider. We therefore show you what is important for high customer satisfaction and how you can achieve long-term relationships. Translated with www.DeepL.com/Translator (free version)
Jan Koch
Jan Koch
March 18, 2021
online marketing

ROPO effect: Why customers inform themselves online but buy offline

As the popularity of the World Wide Web has increased, so has the fear that e-commerce will one day replace brick-and-mortar retailing altogether. Contrary to many predictions, however, brick-and-mortar retail is far from extinct. Consumers often use the Internet for research, but only decide to buy on site. This phenomenon - also known as the ROPO effect (research online, purchase offline) - has become particularly important in recent years. But how can brick-and-mortar retailers take advantage of this shopper behavior?
Jan Koch
Jan Koch
June 3, 2020

More information Would you like to learn more about LocalUp?

Marken
Contact us
Get to know us and our tech-solutions.
We look forward to hearing from you!
Marken
Case Studies
Read how other customers use LocalUp
and convince yourself of our services!
Marken
LocalUp Team
Get to know the LocalUp team
and learn more about our philosophy.
LocalUp-To-Date

Erhalten Sie alle zwei Wochen spannende Insights aus der Social-Media- und Local-Marketing-Welt.

Bleiben Sie up-to-date und melden sich zum Newsletter an!