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Exciting insights from the online marketing world: See guides and tips on social media and local online marketing.

TikTok Marketing: Overrated Hype or Promising Advertising Platform?

Launched in 2016, China's TikTok app is breaking all records: In less than three years, the platform operated by Chinese company ByteDance reached 500 million active users - a milestone that took Facebook over four years and Instagram six. By 2022, TikTok will be used by over 1.6 billion people worldwide. With all these platform benefits, what's the catch, you ask? Many companies are put off by the user demographic. Globally, the app resonates most with Generation Z. At around 25%, women between the ages of 18-24 are the largest user group. At first glance, this composition does not represent a particularly solvent and lucrative target group. But despite this, more and more companies are turning to the app these days and asking themselves the question: What's the TikTok hype all about?
Tina Ackermann
Tina Ackermann
June 22, 2022

Millennials – a target group with potential?

People who belong to the "Millennials" target group are also referred to as "digital natives" because they grew up in the digital world. The generation therefore developed in a completely different way than its predecessors. Millennials differ not only in terms of technical know-how, but also in the way they work, their purchasing behavior, their media consumption and their handling of money. Millennials are often flexible in adapting to new environments, both professionally and personally, and are known for keeping many options open. However, the generation is also highly individualistic, places great value on personal development, and often possess high expectations. We help you understand the Millennials target group and address them correctly.
Andreas Kraus
Andreas Kraus
June 15, 2022
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updated on June 21, 2022

Create Facebook Business Page – How to do it

With 2.94 billion daily users worldwide, Facebook is still the most widely used social media platform today. But Facebook is not only actively used by private individuals, the social network is also quite interesting for companies, institutions, associations, organizations, self-employed people, online retailers, etc. A professionally created Facebook page offers your company the opportunity to create a wider reach, generate new customers and stay in touch with existing customers. To achieve your business goals, free business tools are also offered on Facebook. We will show you how to create and manage your own Facebook business page in just a few clicks.
Julia Gehre
Julia Gehre
June 8, 2022

Email Marketing – A Guide

A large number of e-mails reach us every day. However, many of these mails are already automatically sorted out as spam from our inbox. Occasionally, this also includes advertising mails from companies. The question therefore rightly arises: What is the significance of e-mail marketing today? What should companies keep in mind to ensure that mailings are not filtered out as spam? How can marketers manage to get the attention of recipients and convince them with their offers? In the following, you will receive valuable tips that you can use to successfully integrate e-mail marketing into your company.
Désirée Aucello
Désirée Aucello
June 1, 2022
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updated on June 7, 2022

Why you should never neglect online reviews

Online reviews are becoming increasingly important for many consumers and are receiving more and more attention. For companies, they represent great potential, because online reviews, for example on Google, create trust among searchers. With a Google My Business listing, it's easy for businesses to get reviews from your customers. We will show you which other platforms for online reviews exist besides Google and how best to deal with negative reviews.
Ann-Kathrin Habl
Ann-Kathrin Habl
May 25, 2022

How to increase your sales with LinkedIn Advertising

For a long time, LinkedIn was considered the underdog among social networks. In contrast to the relaxed and informal atmosphere of Instagram and the like, the content there seemed rather formal and dry. With a focus on jobs and careers, many used the network as a digital resume, an extended job portal, and to build (professional) contacts. But that has changed a bit in the meantime: We show you what concrete potential LinkedIn has and what you need to keep in mind when placing LinkedIn ads in order to successfully market on the platform.
Tina Ackermann
Tina Ackermann
May 18, 2022
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updated on May 31, 2022

7 tips for successful customer communication in social media

Nowadays, buzzwords like Web 2.0, Customer Centricity or Community Management are on everyone's lips, because for quite some time now the focus has been more than ever on the customer and the power of the customer. Direct digital feedback can be given via rating portals, opinions and experiences are exchanged via social media, and thanks to large amounts of data in CRM systems, companies can develop products even more specifically and individually and offer them to the appropriate target group. But what is essential here in order to successfully use this trend for yourself and manage it in a targeted manner via good customer communication in social media portals?
Jan Koch
Jan Koch
May 11, 2022

Social media marketing: Successful on social networks

Being present on social networks is almost standard nowadays. We explain what social media marketing actually is, why it is so important and how good social media marketing works! The list of benefits that social media marketing offers is long. Very few companies can afford to do without social media marketing these days. We have summarized the most important and exciting arguments for using social networks for you here. Translated with www.DeepL.com/Translator (free version)
Christoph Rüppel
Christoph Rüppel
May 4, 2022
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updated on June 14, 2022

Pinterest Marketing: How you can use Pinterest as a business

By now, every marketer should be familiar with Pinterest. The social platform, on which users can mark their favorites like on an online pinboard and compile and share them in personal pinboards, now has 431 million active users worldwide every month. (With a turnover of 847 million US dollars in the fourth quarter of 2021, Pinterest can already be counted among the big players in social media networks, even if the figures do not yet reach Facebook and Instagram. No wonder Pinterest is also becoming more and more interesting as an advertising platform.
Ann-Kathrin Habl
Ann-Kathrin Habl
April 27, 2022
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updated on May 3, 2022

Spotify Ads: How to place ads on Spotify

Hardly anyone thinks about records, CDs or cassettes these days - listening to music via streaming services is completely normal for us today. With 406 million monthly users in the fourth quarter of 2021, Spotify is the largest music streaming service in the world. But Spotify doesn't just offer music - the streaming service also offers audio books or podcasts. Spotify is part of everyday life for many of us. No wonder Spotify is also becoming increasingly popular as an advertising platform. Would you also like to advertise on Spotify? We'll show you what options you have and how Spotify Ads work.
Désirée Aucello
Désirée Aucello
April 20, 2022
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updated on May 3, 2022

Personal branding on LinkedIn: 10 steps to successful positioning

Whether you're a student, a founder, the CEO of a Dax company, or an employee, personal branding on LinkedIn is becoming increasingly important for both personal career development and corporate positioning. But how can I make my LinkedIn profile more than just an online business card? We show you best practices of successful personal branding on LinkedIn and give you 10 steps on how you too can position yourself as your own brand.
Christoph Rüppel
Christoph Rüppel
April 6, 2022
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updated on May 31, 2022

Social media myths: 8 prejudices and clichés from the world of TikTok, Instagram & Co.

Social media are part of everyday life for countless people around the world. It doesn't matter whether young people use Tiktok to shoot funny videos, housewives download Pinterest for new recipe ideas, or influencers advertise on Instagram to make money. The fact is, social media has become enormously important. So it's no wonder that there are also many social media myths. But which of them can be labeled as prejudice or cliché and what is the reality? We uncover the biggest social media myths. Translated with www.DeepL.com/Translator (free version)
Tina Ackermann
Tina Ackermann
March 30, 2022
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updated on May 3, 2022

Digitization in retail: 5 benefits of online advertising for brick-and-mortar retailers

The attractiveness of city centers is due in no small part to the retail sector, because who doesn't like to go on a shopping spree? However, the pandemic has shown that more and more people in Germany are taking advantage of the opportunity to shop online. The e-commerce sector is definitely one of the winners of the Corona crisis - a reason to rejoice for everyone involved in online retailing. But what about local businesses? How well are retailers positioned online and how open are they to the topic of digitization in retail?
Andreas Kraus
Andreas Kraus
March 23, 2022
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updated on May 31, 2022

Brand awareness with social media: 9 tips to strengthen your brand awareness

Brand awareness is considered the be-all and end-all of building a successful brand and achieving corporate goals. But how do you generate attention and brand awareness in an increasingly difficult competitive environment characterized by growing competition? The way to achieve this is often through social media. We show you how to strengthen your brand awareness with social media.
Christoph Rüppel
Christoph Rüppel
March 9, 2022
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updated on May 31, 2022

Snapchat or TikTok: How to reach the Generation Z?

Generation Z includes teenagers and young adults born around the turn of the year. They are tech-savvy, digitally connected and grew up with online media, which is why they are also called digital natives. But which social channels does Gen Z use particularly frequently? Snapchat or TikTok? We give you an overview of how you can reach Generation Z with organic and paid content on Snapchat or TikTok.
Désirée Aucello
Désirée Aucello
March 2, 2022
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updated on May 31, 2022

Social media recruiting: Attracting new employees through social media

Just a few years ago, recruiting was easy in most industries. You place a job ad, hundreds of candidates apply, and you invite the best ones for an interview. Today, the situation is different for most companies.  That's because the employer market is becoming an employee market: companies aren't choosing between multiple candidates, but the other way around. Social media recruiting is one answer to this challenge
Tina Ackermann
Tina Ackermann
February 24, 2022
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updated on June 21, 2022

Google My Business: How to target potential customers for free

Google is the most popular search engine in Germany. If someone wants to find out online about a product, a service or a local business, sooner or later he will start a Google search query. To draw attention to yourself as a local business, a Google My Business entry is a fantastic way – and who would say no to free advertising on Google? We’ll show you how to make the most of Google My Business and attract more customers as a result.
Ann-Kathrin Habl
Ann-Kathrin Habl
February 16, 2022
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updated on May 3, 2022

7 Instagram features you should know about for your business

Instagram has been one of the leading social media channels for years. With over 500 million active users per day, Instagram attracts young as well as old people from all over the world. But it's not just individuals who are on Instagram - many businesses are also represented with a business profile. But how can you make your company stand out from the crowd? We took a closer look at Instagram and present helpful Instagram functions that you should definitely try out.
Julia Gehre
Julia Gehre
February 10, 2022
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updated on June 21, 2022

Local Online Marketing: How local businesses can also benefit from online advertising

Online marketing is not only relevant for large online shops - local businesses can also benefit considerably from online marketing measures. The potential of local online marketing is often underestimated, although companies can use the marketing tool to gain new customers as well as strengthen their brand awareness. But what forms of local online marketing are there? We show you how you can approach this topic and what you should bear in mind.
Jan Koch
Jan Koch
February 1, 2022
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updated on June 21, 2022

Data protection in social media: How to protect your channels!

Whenever it comes to the use of social media channels such as Facebook, Instagram or Whatsapp, the topic of data protection is always on the agenda. In the discussion, the providers are usually accused of being data octopuses. And there are always reports about data leaks and hacked social media accounts of companies. We help you to comply with data protection in social media for your own company and answer the most frequently asked questions.
Andreas Kraus
Andreas Kraus
January 27, 2022
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updated on May 3, 2022

Mobile-friendly website: A must for companies!

In 2021, about 59% of the world's population will use the internet. More than 50% of internet access will be via mobile phone. So if anyone is still asking whether their website really has to be mobile-friendly, the answer is probably a resounding "Yes! But what are the other advantages of responsive websites?
Ann-Kathrin Habl
Ann-Kathrin Habl
January 20, 2022
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updated on May 31, 2022

Successful on Instagram: 5 tips for better performance

Instagram is one of the largest social media platforms in the world. Not surprisingly, then, many businesses want to be successful on Instagram. But often they know little about the impact of hashtags, captions or the time of the post. Below, we've put together a few tips on how to be successful on Instagram with your business.
Christoph Rüppel
Christoph Rüppel
January 13, 2022
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updated on May 3, 2022

Artificial intelligence in online marketing

In recent years, hardly any topic has shaped the world of technology as much as artificial intelligence. But despite all the obvious advantages, there are probably just as many opponents as proponents of AI technology. But how exactly are Artificial Intelligences being used in online marketing today? And where will they also be used in the future?be enlarged overall.
Tina Ackermann
Tina Ackermann
December 29, 2021
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updated on May 3, 2022

Top 5 Social Media Trends in 2022

The year 2021 is drawing to a close. After it has recently been decided to what extent social media trends of the past year have prevailed, we dare to take a look into the crystal ball: what will happen in terms of Facebook, Instagram and Google in the coming year? We present the current social media trends.
Julia Gehre
Julia Gehre
December 16, 2021
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updated on June 21, 2022

Storytelling makes advertising and social media successful

Storytelling is a huge topic in marketing: whether in product development, commercials or on Facebook, Instagram & Co: experts everywhere recommend relying on the power of stories. But what exactly is behind the term, what examples of success are there and how can you implement it yourself?
Désirée Aucello
Désirée Aucello
December 2, 2021
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updated on May 3, 2022

Deep-dive into the social media jungle: which audience do I reach with which platform?

When it comes to social media marketing, it's easy to lose track of the big picture. Gone are the days when the question "Which platform do we use?" was answered with "Facebook" without hesitation because there simply weren't many alternatives. Nowadays, Facebook is still considered the top dog, but there are more and more alternatives that a successful marketer should not ignore.
Caro Falsett
Caro Falsett
November 26, 2021
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updated on March 21, 2022

The measurement challenge: The way to measure the success of your in-store online campaigns.

When it comes to measuring in-store visits, many marketers put on a sad face and try to change the subject as quickly as possible. Measuring the success of online campaigns is easy when it comes to reach or traffic. But when it comes to offline conversions, Facebook, Instagram & Co. quickly reach their limits, because after all, there are no cameras hanging in our stores that match the face to the Facebook profile. But how do you manage to measure the success of your online campaign on site at the PoS?
Caro Falsett
Caro Falsett
July 14, 2021
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updated on March 21, 2022

Increase customer satisfaction: The secret to long-term relationships

Is the myth of "Germany as a service desert" true or are we developing further and further in the direction of "service experts", particularly as a result of digitization? Nowadays, almost all aspects of a product are geared toward the customer, so that the customer should be at the center of interest - where they belong. Companies that don't provide satisfactory service can be punished directly with bad reviews. The next potential customer may quickly look around for an alternative provider. We therefore show you what is important for high customer satisfaction and how you can achieve long-term relationships. Translated with www.DeepL.com/Translator (free version)
Jan Koch
Jan Koch
March 18, 2021
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updated on May 3, 2022

5 tips for higher productivity in the homeoffice

Since 2020 at the latest, homeoffice has become an integral part of everyday working life. The outbreak of the Corona pandemic has meant that — if the job allows it — most people now work from home. At first, this sounds like a newfound freedom for many — until reality sets in. Daily routines are dropped and a lot of self-discipline is required. It's unfamiliar and a new challenge for everyone. We've compiled the most important tips that help for a productive home office day.
Désirée Aucello
Désirée Aucello
January 12, 2021
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updated on March 21, 2022

ROPO effect: Why customers inform themselves online but buy offline

As the popularity of the World Wide Web has increased, so has the fear that e-commerce will one day replace brick-and-mortar retailing altogether. Contrary to many predictions, however, brick-and-mortar retail is far from extinct. Consumers often use the Internet for research, but only decide to buy on site. This phenomenon - also known as the ROPO effect (research online, purchase offline) - has become particularly important in recent years. But how can brick-and-mortar retailers take advantage of this shopper behavior?
Jan Koch
Jan Koch
June 3, 2020
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updated on June 21, 2022

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