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The Chinese online platform TEMU shows the way: Entering online retail with an extensive range of products without the need for their own warehouses. How this new e-commerce giant does it is no secret: They utilize the e-commerce business model "Dropshipping."

Traditional advertising on linear television is something that small and medium-sized businesses can only afford on regional channels at best. However, there is another option for them to showcase their advertisements to their target audience even on major channels, even during prime time: Addressable TV. To learn what exactly this is and how you can also make use of it, read on.

Two billion people worldwide use Instagram in 2023, 27.45 million of them in Germany. By comparison, TikTok is used by 1.5 billion people worldwide and 19 million in Germany. Instagram is therefore an immensely important platform on which you can reach customers of almost any age with your business. But how can you stand out among the more than 200 million businesses that use Instagram? We have 25 valuable tips for you.

Sitting in the office five days a week? Those times are over, at the latest since Corona. Even after the pandemic, many employers still offer their employees the opportunity to work from home on multiple days or even full-time. Thanks to the assistance of professional video conferencing tools, effective collaboration with colleagues is possible from home and even while traveling. Which tool is most suitable for your company? We compare the best providers for you.

Arial, Calibri, Roboto, Times New Roman, and Verdana. Everyone has probably used these fonts. But are they all serif fonts or are they sans-serif fonts? What effect do the fonts have on readers, and in the end, are they perhaps completely unsuitable for your business purposes? While you don't have to worry about this when creating Word documents and the like, in marketing the choice of the right font is crucial, because it can have a significant impact on your company's image. But how are you supposed to find the right one for your branding among the countless fonts on offer? We explain everything that is important.

Older people are regular customers at health food stores and pharmacies, buy rheumatism blankets on coffee runs, watch crime shows, and they are by no means to be found on the Internet. Clichés that may once have been true, but are now long outdated. The so-called "best agers" in 2023 go to the gym, stream Netflix, use social media and also increasingly buy on the Internet. This is a target group with enormous potential that your company can exploit through targeted best agers marketing.

Most people only know WhatsApp from private use for sending photos, videos and text messages to friends, acquaintances and relatives. Since 2018, however, Meta has also been offering companies the opportunity to use the messenger for their own purposes with WhatsApp Business. Since then, over 200 million business accounts have already been created in WhatsApp Business. Should you also use WhatsApp Business for your business?

To make your online marketing faster, more efficient, and scalable, an increasing number of companies are turning to marketing automation. But how does marketing automation work, where is it applicable, and can it support your marketing team? Which tools are best suited for your company?

Google Bard is finally available in Germany. But is another chatbot, alongside ChatGPT and various other providers, really necessary? What is the Unique Selling Proposition (USP) of Google Bard, and is Bard mature enough to be used safely in companies?

What do companies like Jobrad, Deutsche Leasing, United Hoster, Badische Stahlwerke, Bayerischer Rundfunk, Flughafen Hamburg, and Sky Deutschland have in common? At first glance, not much. What unites them is that they all became victims of cyber attacks in 2023. The consequences: operational disruptions, revenue losses, high costs for data recovery, and reputational damage. In 2022, 81 German companies were victims of a cyberattack, although the number of unreported cases is certainly much higher. The perpetrators did not differentiate in the selection of their victims according to the size or prominence of the companies. Every company has data that is interesting for hackers. Therefore, you must also take measures to ensure cyber security.

LinkedIn is the largest professional network in the world. It has over 850 million members in more than 200 countries. Over 20 million of them are active in the DACH region (Germany, Austria, Switzerland), with a growing trend (Source: statista.com). Especially B2B companies should definitely be present on LinkedIn to not miss out on this enormous potential. But how can you ensure that the content of your company profile reaches as many LinkedIn users as possible? Unlike Facebook and other platforms, you can still achieve a significant organic reach on LinkedIn. However, it is necessary to understand how the LinkedIn algorithm works.

"The human being only truly plays where he is in the full sense of the word human, and he is only entirely human where he plays." (Friedrich Schiller) The principle of winning and engaging customers through games is not new. Perhaps you still remember the iconic drag and drop computer game "Bifi Roll - Action in Hollywood" or the jump and run game "Tony & Friends" by Kellogg's, both released in 1994. Is gamification marketing still relevant today? Definitely, because in the age of smartphones, people are playing more than ever.

The end of the Daimler blog in 2019 marked the end of a twelve-year success story. Since the flagship of German-language corporate blogs was shut down, the question is increasingly being asked: Is a corporate blog even worthwhile anymore? Our answer to that is a definite "yes." There are eight good reasons why they should still have a corporate blog today.

What an e-commerce shop system is, the types available, and the functions it requires have already been extensively described in our blog article "Overview of E-commerce Shop Systems". Now, let's focus on the two most well-known providers of such shop systems, Shopify and Adobe Commerce (formerly Magento). Which of the two leading e-commerce shop systems is best suited for you and your company?

29 percent of Germans listen to a podcast at least once a month. Although the numbers are significantly higher in countries like Ireland or Sweden, where it exceeds 40 percent, it can still be confidently said that podcasts are a trend in Germany as well. An increasing number of companies are taking advantage of the opportunity to advertise their offerings in popular podcasts. In addition to their use as an advertising platform, podcasts are also valuable in the marketing industry for another purpose: as a source of information. There are well over 100 podcasts that focus on the latest trends in marketing. We will introduce you to the top ten among them.

A little boy dressed up as Darth Vader tries to move things telekinetically and of course fails. His father comes home, parks his Volkswagen and goes into the house. The boy tries his power on the car and finally succeeds: the car's lights come on. The boy is happy, because he can't know that the father just pressed the car's remote control. This Volkswagen commercial is a prime example of successful viral marketing. Even today, more than 12 years after its release, the spot is still remembered by most people. Contrary to some other campaigns that have gone viral, most people can also still remember the product behind the commercial.

A typical scenario: When visiting a foreign city, your stomach suddenly growls after sightseeing. Just go to the next best restaurant? What if it doesn't taste good there or there's an even better restaurant just one or two streets away? The solution is quite simple and is probably used by almost everyone these days: Simply type in "restaurant nearby" on Google and you'll not only find numerous eateries in the area, but also menus, food photos and reviews from other restaurant visitors right away. But how did the restaurants manage to be found on Google in this way? They operate Local SEO.

There is hardly a company that is not represented on one or more social media channels in addition to its own website. There are good reasons for this, because nowhere do you get as much reach as on Facebook, Instagram, Tiktok, etc. However, it's not enough just to create regular posts, stories, and reels. You need to build up a community and get in touch with it.

Freelancers, self-employed people, startups and small and medium-sized companies have one thing in common: they often can't afford their own design department. Nevertheless, many of them manage to create very appealing designs for their posts, websites, banners, flyers, posters and the like. How is that possible? Presumably, they all use the design trend tool Canva.

Confusing: website, webpage, homepage and landingpage. What is actually what? The many different terms for pages accessible on the internet can be confusing. The terms website and homepage are often confused. Homepage and landing page can be a webpage of a website. A website, on the other hand, is not a webpage or landingpage, even though the latter can appear like a website. Still, scratching your head? Then you should definitely keep reading because we'll explain it to you.

The days when you could reach your customers through advertising flyers or even catalogs dropped in the mailbox are long gone. If you want to attract younger generations to your company or product, you have to advertise online. Companies planning a display advertising campaign usually first think of the Google Display Network. However, in many cases, Programmatic Advertising is a worthwhile alternative.

Are you currently reading an article written by an AI? At the latest since Open AI released ChatGPT-4 on March 14 this year, this question can no longer be answered unequivocally. A new technology called "Neural Machine Translation" enables chatbots to communicate in an increasingly natural and human-like way. This offers companies more and more diverse possibilities for how they can use ChatGPT-4. But is the program really mature enough to be used without hesitation? And can you perhaps even replace human employees with it?

We only know it from movies: People marking ads in newspapers and then carrying their application folders to the post office. Today, companies rarely fill their vacancies in exceptional cases by a simple newspaper ad, if only because fewer and fewer people subscribe to newspapers. Instead, news and other interesting information is obtained from the Internet. German users use the Internet 5 hours and 22 minutes a day , according to the Digital 2022 Report from Hootsuite and We Are Social. Of that, they spend 1 hour and 29 minutes on social networks. Around 87 percent of the total population in Germany is on social media. Anyone looking for new staff should take advantage of this enormous potential and engage in social recruiting. On platforms like Facebook and Instagram, you can play out your ads to people who are not currently looking for a job.  

YouTube is one of the largest and most popular online platforms. On YouTube, users can upload videos and also watch them. Moreover, YouTube is an important channel for content distribution and marketing of products and services. Advertising on YouTube can be an effective way to reach your target audience and make your brand more popular. In this blog post, we'll show you the different types of YouTube advertising and how you can successfully run video ads.

Facebook is the largest social network in the world with 2.94 billion monthly users (2022). Almost 80% of companies in the B2B and B2C sectors now use Facebook as a marketing platform, making a Facebook presence indispensable for companies. In this article, you will learn what opportunities the platform offers for companies and how you can generate more likes and Facebook fans.

E-commerce has become a major growth driver for businesses around the world in recent years. Online shopping enables companies to offer and sell their products and services worldwide... However, one of the basic requirements for a successful online store is a reliable and user-friendly store system. Discover the world of e-commerce store systems and find out what types are available and what costs are involved. From hosted solutions to open source systems and marketplaces - we'll show you the different options and help you find the perfect system for your business.

Instagram is one of the most widely used and popular social networks, with 1.27 billion monthly active users worldwide. The free photo and video sharing app is becoming a significant platform for more and more businesses to generate reach and awareness. Find out what Instagram marketing is, what opportunities the platform offers for businesses and how you can gain more followers in this post.

Targeting is a valuable and extremely useful tool when it comes to creating ads on Facebook. It allows you to reach exactly those people who are relevant to your business. If you want to be successful on Facebook, you should definitely know your target group inside and out. In fact, lack of targeting is often also the reason why both Facebook users and businesses are not satisfied with Facebook ads. This is because without the right targeting, you will also reach some people who are highly unlikely to be interested in your products and therefore not potential buyers. Therefore, good targeting is of great importance for profitable advertising on Facebook.

Instagram now offers much more than just sharing pictures or videos. More and more influencers and online stores are advertising products on Instagram. But users are always redirected to external platforms to complete their purchases there. Why not simply use Instagram Shopping and offer customers the opportunity to buy products directly on the platform? With Instagram Shopping, switching between platforms is no longer necessary, so customers can complete their purchases faster and then continue to scroll through Instagram in a relaxed manner. We'll show you the benefits of Instagram Shopping and how you can sell your products directly on Instagram.

The social media networks Facebook and Instagram are actively used by many millions of people every day. This also includes many companies that place advertisements on the platforms. Brands and products receive an enormous amount of attention due to the countless users. On Facebook and Instagram, companies can reach any target group they want and thus engage in successful marketing. With the Meta Ads Manager (formerly Facebook Ads Manager), customized ads can be created, placed and managed. The comprehensive tool can seem a bit intimidating at first glance. However, this post will provide you with detailed instructions on how to create successful ads on Facebook and Instagram.

Social commerce plays an important role in retail today. To discover new products, 90 percent of all online shoppers use social media for this purpose. Of these users, around 38 percent become aware of new products via Instagram and the like, which represents huge sales potential. After all, purchases can now be made directly via all major social networks. Social commerce has triggered an incredible hype that brings many advantages for companies. Learn in this article how social commerce works and how you can use it optimally for your company.

Instagram has become one of the most important social media platforms in recent years and plays an important role in social media marketing. Many people first think of promising influencer marketing here. However, Instagram is also convincing with many other advertising options, such as the placement of ads that can be integrated directly into the user experience. In this article, you'll learn what Instagram Ads actually mean, what costs are involved, how to place ads on the platform, and much more.

In social media marketing, it is not always easy to keep track of the numerous platforms. Basically, the question is always which target group you want to reach with your product and on which platforms this audience spends time. To help you plan your marketing strategy and future campaigns in a targeted manner, the following provides a detailed overview of the currently most important social media platforms and their advantages.

Google offers you, as a business, the opportunity to advertise your own website. With the help of Google Ads, your website can be placed in the search results and in the Google advertising network. You can find out all the relevant information about Google Ads, which advertising options are available and much more in this blog post.

Measurement of in-store visits: A topic that many marketers rack their brains over. Measuring the success of online campaigns is usually quite easy. But when it comes to offline conversions, Facebook, Instagram & Co. quickly reach their limits, because after all, there are no cameras hanging in our stores that match the face to the Facebook profile. And so we can estimate the ROAS (return on advertising spend), but we almost never get really reliable figures. But how do you manage to measure the success of your online campaign on site at the PoS?

Nowadays, it is impossible to imagine marketing without social media. Countless companies use the platforms to draw attention to their products and services and to win new customers. Anyone pursuing a social media strategy should, of course, also think about monitoring and reporting. Certain tools can be used to identify successes or failures. Here, companies also gain a detailed insight into important key figures that can be used to optimize the strategy. What exactly monitoring and reporting means and which metrics you should keep an eye on for success on social media, you will learn in this blog post.

Not only private individuals use social media platforms on a daily basis, but brands are also presenting themselves there more and more frequently. Instagram in particular, with over one billion active users, is growing steadily and is becoming increasingly interesting for companies. The potential of the platform is enormous, which is why it is worthwhile for companies to consider using an Instagram business account. This not only gives you access to additional functions, but also a detailed overview of useful evaluation data and statistics. An Instagram business account is also essential if you want to successfully represent your business on Instagram and achieve a greater reach.

Making mistakes is human and important because, as we all know, you learn from them. However, many mistakes can be avoided before they even occur. Social media mistakes, for example, when using Facebook, Instagram & Co. can annoy your customers and harm your company. Often, just a few small tips can help you avoid putting your foot in your mouth and approach certain things correctly. Find out which traps lurk in social media marketing and how you can best avoid common social media mistakes in the following blog post.

With over 2.9 billion active users, Facebook is the world's largest social network. The platform is not only popular with private individuals. A large proportion of companies are now also represented on Facebook. In addition to large corporations, SMEs and smaller local businesses also place ads on Facebook to draw attention to themselves and interact with potential customers of the desired target group. Due to the large number of users, the social media channel is perfect for increasing your reach as a business, generating conversions and attracting new customers. With this guide to Facebook Ads, we give you an overview of the advantages, possible advertising targets, and the various advertising formats on Facebook.

These days, there's hardly anyone who doesn't know about them: podcasts are becoming more popular every year. There are very few people who have never listened to a podcast. But podcasts are not only gaining extreme importance among private individuals. More and more companies are also using this format to draw attention to themselves. The audio content can be used, for example, for exciting insights behind the scenes of one's own company. Those who do not want to create their own content have the option of reaching users by placing advertisements. You can find out what triggered the hype around podcasts and how you can make good use of the format in this blog post. Translated with www.DeepL.com/Translator (free version)

Every entrepreneur knows that effective communication is the be-all and end-all of a functioning business. Just the last few years, due to the Corona pandemic, have made us realize that it is not always possible to have a meeting on the spot in a meeting room. This is also the case when it comes to a meeting with colleagues from abroad. That is why video conferencing has become an integral part of many companies. Especially when working in a home office, they are the perfect alternative to the classic meeting. In this article, we have put together a few tips to help you conduct your video conferences successfully.

Launched in 2016, China's TikTok app is breaking all records: In less than three years, the platform operated by Chinese company ByteDance reached 500 million active users - a milestone that took Facebook over four years and Instagram six. By 2022, TikTok will be used by over 1.6 billion people worldwide. With all these platform benefits, what's the catch, you ask? Many companies are put off by the user demographic. Globally, the app resonates most with Generation Z. At around 25%, women between the ages of 18-24 are the largest user group. At first glance, this composition does not represent a particularly solvent and lucrative target group. But despite this, more and more companies are turning to the app these days and asking themselves the question: What's the TikTok hype all about?

People who belong to the "Millennials" target group are also referred to as "digital natives" because they grew up in the digital world. The generation therefore developed in a completely different way than its predecessors. Millennials differ not only in terms of technical know-how, but also in the way they work, their purchasing behavior, their media consumption and their handling of money. Millennials are often flexible in adapting to new environments, both professionally and personally, and are known for keeping many options open. However, the generation is also highly individualistic, places great value on personal development, and often possess high expectations. We help you understand the Millennials target group and address them correctly.

With 2.94 billion daily users worldwide, Facebook is still the most widely used social media platform today. But Facebook is not only actively used by private individuals, the social network is also quite interesting for companies, institutions, associations, organizations, self-employed people, online retailers, etc. A professionally created Facebook page offers your company the opportunity to create a wider reach, generate new customers and stay in touch with existing customers. To achieve your business goals, free business tools are also offered on Facebook. We will show you how to create and manage your own Facebook business page in just a few clicks.

A large number of e-mails reach us every day. However, many of these mails are already automatically sorted out as spam from our inbox. Occasionally, this also includes advertising mails from companies. The question therefore rightly arises: What is the significance of e-mail marketing today? What should companies keep in mind to ensure that mailings are not filtered out as spam? How can marketers manage to get the attention of recipients and convince them with their offers? In the following, you will receive valuable tips that you can use to successfully integrate e-mail marketing into your company.

Online reviews are becoming increasingly important for many consumers and are receiving more and more attention. For companies, they represent great potential, because online reviews, for example on Google, create trust among searchers. With a Google My Business listing, it's easy for businesses to get reviews from your customers. We will show you which other platforms for online reviews exist besides Google and how best to deal with negative reviews.

For a long time, LinkedIn was considered the underdog among social networks. In contrast to the relaxed and informal atmosphere of Instagram and the like, the content there seemed rather formal and dry. With a focus on jobs and careers, many used the network as a digital resume, an extended job portal, and to build (professional) contacts. But that has changed a bit in the meantime: We show you what concrete potential LinkedIn has and what you need to keep in mind when placing LinkedIn ads in order to successfully market on the platform.

Nowadays, buzzwords like Web 2.0, Customer Centricity or Community Management are on everyone's lips, because for quite some time now the focus has been more than ever on the customer and the power of the customer. Direct digital feedback can be given via rating portals, opinions and experiences are exchanged via social media, and thanks to large amounts of data in CRM systems, companies can develop products even more specifically and individually and offer them to the appropriate target group. But what is essential here in order to successfully use this trend for yourself and manage it in a targeted manner via good customer communication in social media portals?

Being present on social networks is almost standard nowadays. We explain what social media marketing actually is, why it is so important and how good social media marketing works! The list of benefits that social media marketing offers is long. Very few companies can afford to do without social media marketing these days. We have summarized the most important and exciting arguments for using social networks for you here. Translated with www.DeepL.com/Translator (free version)

By now, every marketer should be familiar with Pinterest. The social platform, on which users can mark their favorites like on an online pinboard and compile and share them in personal pinboards, now has 431 million active users worldwide every month. (With a turnover of 847 million US dollars in the fourth quarter of 2021, Pinterest can already be counted among the big players in social media networks, even if the figures do not yet reach Facebook and Instagram. No wonder Pinterest is also becoming more and more interesting as an advertising platform.

Hardly anyone thinks about records, CDs or cassettes these days - listening to music via streaming services is completely normal for us today. With 406 million monthly users in the fourth quarter of 2021, Spotify is the largest music streaming service in the world. But Spotify doesn't just offer music - the streaming service also offers audio books or podcasts. Spotify is part of everyday life for many of us. No wonder Spotify is also becoming increasingly popular as an advertising platform. Would you also like to advertise on Spotify? We'll show you what options you have and how Spotify Ads work.

Whether you're a student, a founder, the CEO of a Dax company, or an employee, personal branding on LinkedIn is becoming increasingly important for both personal career development and corporate positioning. But how can I make my LinkedIn profile more than just an online business card? We show you best practices of successful personal branding on LinkedIn and give you 10 steps on how you too can position yourself as your own brand.

Social media are part of everyday life for countless people around the world. It doesn't matter whether young people use Tiktok to shoot funny videos, housewives download Pinterest for new recipe ideas, or influencers advertise on Instagram to make money. The fact is, social media has become enormously important. So it's no wonder that there are also many social media myths. But which of them can be labeled as prejudice or cliché and what is the reality? We uncover the biggest social media myths. Translated with www.DeepL.com/Translator (free version)

The attractiveness of city centers is due in no small part to the retail sector, because who doesn't like to go on a shopping spree? However, the pandemic has shown that more and more people in Germany are taking advantage of the opportunity to shop online. The e-commerce sector is definitely one of the winners of the Corona crisis - a reason to rejoice for everyone involved in online retailing. But what about local businesses? How well are retailers positioned online and how open are they to the topic of digitization in retail?

Brand awareness is considered the be-all and end-all of building a successful brand and achieving corporate goals. But how do you generate attention and brand awareness in an increasingly difficult competitive environment characterized by growing competition? The way to achieve this is often through social media. We show you how to strengthen your brand awareness with social media.

Generation Z includes teenagers and young adults born around the turn of the year. They are tech-savvy, digitally connected and grew up with online media, which is why they are also called digital natives. But which social channels does Gen Z use particularly frequently? Snapchat or TikTok? We give you an overview of how you can reach Generation Z with organic and paid content on Snapchat or TikTok.

Just a few years ago, recruiting was easy in most industries. You place a job ad, hundreds of candidates apply, and you invite the best ones for an interview. Today, the situation is different for most companies.  That's because the employer market is becoming an employee market: companies aren't choosing between multiple candidates, but the other way around. Social media recruiting is one answer to this challenge

Google is the most popular search engine in Germany. If someone wants to find out online about a product, a service or a local business, sooner or later he will start a Google search query. To draw attention to yourself as a local business, a Google My Business entry is a fantastic way – and who would say no to free advertising on Google? We’ll show you how to make the most of Google My Business and attract more customers as a result.

Instagram has been one of the leading social media channels for years. With over 500 million active users per day, Instagram attracts young as well as old people from all over the world. But it's not just individuals who are on Instagram - many businesses are also represented with a business profile. But how can you make your company stand out from the crowd? We took a closer look at Instagram and present helpful Instagram functions that you should definitely try out.

Online marketing is not only relevant for large online shops - local businesses can also benefit considerably from online marketing measures. The potential of local online marketing is often underestimated, although companies can use the marketing tool to gain new customers as well as strengthen their brand awareness. But what forms of local online marketing are there? We show you how you can approach this topic and what you should bear in mind.

Whenever it comes to the use of social media channels such as Facebook, Instagram or Whatsapp, the topic of data protection is always on the agenda. In the discussion, the providers are usually accused of being data octopuses. And there are always reports about data leaks and hacked social media accounts of companies. We help you to comply with data protection in social media for your own company and answer the most frequently asked questions.

In 2023, around 5.18 billion people in the world used the internet - this corresponds to 65% of the world's population. More than 55% of internet accesses were made via mobile phones. The desktop is in second place with 43%, while the tablet is clearly behind with just under 2%. So if anyone should still be asking whether a website really has to be mobile-friendly - or responsive - the answer is probably a resounding "Yes! But apart from this obvious reason, what other advantages are there to responsive websites?

With over 2 billion users, Instagram is one of the largest social media platforms in the world. Not surprisingly, many companies want to be successful on Instagram. But often they know little about the effects of hashtags, captions or the time of the post. In the following, we have compiled a few tips on how you can be successful on Instagram with your business.

In the last few years, hardly any other topic has shaped the world of technology as much as artificial intelligence. Chatbots like ChatGPT and Google Bard are all the rage right now, and AI for image generation and music creation has also made some headlines, unfortunately not all good. There are probably as many opponents as proponents of AI technology. But how exactly are artificial intelligences being used in online marketing? And where will they be used in the future?

The year 2021 is drawing to a close. After it has recently been decided to what extent social media trends of the past year have prevailed, we dare to take a look into the crystal ball: what will happen in terms of Facebook, Instagram and Google in the coming year? We present the current social media trends.

Storytelling is a huge topic in marketing: whether in product development, commercials or on Facebook, Instagram & Co: experts everywhere recommend relying on the power of stories. But what exactly is behind the term, what examples of success are there and how can you implement it yourself?

Is the myth of "Germany as a service desert" true or are we developing further and further in the direction of "service experts", particularly as a result of digitization? Nowadays, almost all aspects of a product are geared toward the customer, so that the customer should be at the center of interest - where they belong. Companies that don't provide satisfactory service can be punished directly with bad reviews. The next potential customer may quickly look around for an alternative provider. We therefore show you what is important for high customer satisfaction and how you can achieve long-term relationships. Translated with www.DeepL.com/Translator (free version)

As the popularity of the World Wide Web has increased, so has the fear that e-commerce will one day replace brick-and-mortar retailing altogether. Contrary to many predictions, however, brick-and-mortar retail is far from extinct. Consumers often use the Internet for research, but only decide to buy on site. This phenomenon - also known as the ROPO effect (research online, purchase offline) - has become particularly important in recent years. But how can brick-and-mortar retailers take advantage of this shopper behavior?