DPD Deutschland Location-specific social recruitment for DPD depots

DPD Deutschland is part of the international Geopost, Europe's largest parcel delivery network.
The company has 79 depots across Germany and is constantly looking for new employees.

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DPD campaign: Facebook, Instagram and Google

What was the task?

DPD aims to run locally personalized recruitment campaigns on Facebook, Instagram, and Google for its depots.

A separate booking of the campaign for each platform should be available on demand.

The ads should be compliant with the corporate identity and easily scalable to all individual depot locations.

The time required for booking campaigns should be reduced to a minimum for recruiters.

What was our solution?

LocalUp setup for individual booking of Facebook, Instagram and Google Search Ads.

Fast and efficient booking with all relevant details via email form.

Thanks to dynamic placeholders, ads are scalable within a very short time, can be booked for any location and are played out directly in the corresponding radius of the depot.

Budget of each campaign can be selected specifically.

Different text and creative variants can be tested on all platforms to find most appealing version.

What is the result?

For each campaign, potential applicants are directed to the appropriate landing page to view the detailed job description and apply.

No expertise is required and the process can be quickly passed on to new employees.

The posting effort for DPD is low, in single-digit minute range.

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