EDEKA Nordbayern-Sachsen-Thüringen Local advertising makes Edeka-campaigns around 50% more efficient

The EDEKA Group is one of the leading food retailers in Germany. EDEKA Nordbayern-Sachsen-Thüringen supplies around 900 retail markets under the EDEKA, Marktkauf, diska and Kupsch brands in northern Bavaria, northern Baden-Württemberg, Thuringia and Saxony.

What was the task?

The company's weekly advertising brochure is to be promoted specifically and locally around the markets on Facebook, Instagram and via Google Display Network.
In addition, social media is to be used for recruiting for salespeople or trainees in the individual stores without each of them having to place ads individually.
The implementation should not require a social media expert, but can also be done by all-rounders.

What was our solution?

In the LocalUp self-service app, stores can be selected individually and the products to be advertised can be assigned.
The ads are automatically displayed in the direct vicinity of the stores. Address changes only have to be entered once.
Job ads are also displayed locally around the stores. The user is redirected directly to the store's website with the relevant contact details.
Social media knowledge is not required during use.

What is the result?

The CPC is significantly lower than for ads without local targeting. The CPM is about two euros. Classic Facebook ads are more than twice as expensive on average.

The personnel and technical effort for Edeka is significantly lower. Facebook, Instagram, and Google Display Ads can all be placed in one interface.

Campaign reporting gives the Edeka marketing team full control of costs and results at all times.

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