EDEKA Nordbayern-Sachsen-Thüringen Local advertising makes Edeka-campaigns around 50% more efficient

The EDEKA Group is one of the leading food retailers in Germany. EDEKA Nordbayern-Sachsen-Thüringen supplies around 900 retail markets under the EDEKA, Marktkauf, diska and Kupsch brands in northern Bavaria, northern Baden-Württemberg, Thuringia and Saxony.

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What was the task?

The company's weekly advertising brochure is to be promoted specifically and locally around the markets on Facebook, Instagram and via Google Display Network.

In addition, social media is to be used for recruiting for salespeople or trainees in the individual stores without each of them having to place ads individually.

The implementation should not require a social media expert, but can also be done by all-rounders.

What was our solution?

LocalUp provides Edeka with a self-service app. In this app, individual stores can be selected, and the products to be promoted can be assigned.

The ads are automatically displayed in the direct vicinity of the stores. Address changes only have to be entered once.

The job advertisements are also localized to target specific markets. Users are directed to the store's website with the relevant contact information.

Social media knowledge or other professional expertise is not required during the use of the app.

What is the result?

The CPC is significantly lower when using local targeting compared to ads without it. The CPM is approximately two euros, which is only half of the costs that would typically be incurred with Facebook Ads.

The personnel and technical effort for Edeka is very low. With a single interface, both Facebook, Instagram, and Google Display Ads can be managed.

Campaign reporting gives the Edeka marketing team full control of costs and results at all times.

Nina Wilhelm

Department Management & Digital Marketing

"LocalUp has made it very easy for us to handle social media ads - we now set up our campaigns in no time! With the simple, intuitive tool, everything always remains clear and yet we do not lose any setting options from the Facebook Ads Manager. Our contacts at LocalUp responded quickly to new requirements and problems at all times and provided us with optimal support. Many thanks to the entire LocalUp team."

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