Finstral AG Finstral supports partner dealers with local advertising

Finstral is one of the leading European window manufacturers based in South Tyrol, Italy. The family-owned company aims to become the leading premium brand for windows, front doors and conservatories.

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What was the task?

Windows are a consultation-intensive business - that's why sales usually take place through local dealer partners.

Central marketing focuses primarily on supporting the more than 250 dealer partners with Finstral Studio in local sales.

The most important tools for winning new customers have so far been trade shows, newspaper ads and posters. But it is not only since Corona that Finstral has been working on supplementing these with digital campaigns.

What was our solution?

LocalUp software plays out scalable local ads via Facebook and Google API.

Images, texts and merchant logos are combined for each playout automatically.

The campaign runs in nine countries and six languages with photos of the respective point of sale and individualized text.

For example, a customer in Rome receives an Italian ad with images from the partner studio there, with a matching landing page.

What is the result?

Significant reduction in cost per lead due to the use of cost-effective and flexible advertising channels.

Due to the Global Page structure used by Facebook, the ad limit could be increased overall.

Finstral shares the cost of the campaign with its dealers. 80% of the dealers voluntarily extend their local budget due to the good performance of the campaign.

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