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Intersport Marketing Services (IMS) Intersport Drive-to-Store Campaigns
with Instant Experience

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Facebook & Instagram campaign

Who is the customer?
Intersport Marketing Services (IMS) is a subsidiary of the Intersport Group and is responsible for advertising opportunities for brands and manufacturers in more than 600 stores.
IMS offers its customers such as Peloton, VAHA or Under Armour a 360-degree multichannel marketing approach, establishes the new term Retail-as-a-Service and thus merges online & offline advertising measures.
What was the task?
Setting up a fully automated Facebook and Instagram campaign for a sporting goods manufacturer in selected Intersport stores in Germany.
Over a period of four weeks, video and image ads of the sporting goods manufacturer will be targeted to the appropriate target groups in the immediate vicinity of the booked stores.
Each location will receive localized ads, suggesting to the user a direct link from the online ad to the stationary store.
A dynamic landing page (instant experience) provides users with more information about the products and the respective location.
Objective: drive-to-store or click into the online store of the respective retailer.
What was our solution?
Via digital placeholder, so-called location zones are integrated into the creatives and the texts, which are enriched with the correct data (city names, floors in the department stores, etc.) depending on the location during playout.
Thus, each location automatically receives its own ad with a high degree of identification for the user.
The ads are played out in the Instagram & Facebook feed as well as in the Instagram Story in the environment of the Intersport stores for previously defined target groups (demographic & interest targeting).
The combination of reach & traffic-optimized ads first links to a dynamic landing page tailored for each location and from there to the Intersport online store.

What is the result?

Over the entire campaign period, a consistently above-average click rate was achieved.

Almost every second user used the instant experience for more information and clicked on to the final landing page.

To optimize the ongoing campaign, LocalUp flexibly added or switched off individual creatives, placements and target groups depending on performance.

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