Media Magneten Local advertising for retailers with Media Magneten

Media Magneten from Essen has been a partner for tens of thousands of small and medium-sized businesses in the field of local marketing for more than 55 years. The product portfolio ranges from website creation and local listings to the development of social media pages.

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Facebook and Instagram campaigns for SME's

What was the task?

The Facebook and Instagram campaigns for SME's should be booked easily, quickly and clearly without having to use the Facebook Business Manager.

The ads should not be "off the shelf", but highly customized to the customer.

Transparent customer reports must be generated quickly and forwarded to the company.

A large number of ads running in parallel must be coordinated and visible at all times.

What was our solution?

An individually tailored data feed enables Media Magneten´s employees to create new campaigns at any time.

In addition to text, image, location and landing page, the demographic target group, interests and a budget split between Facebook and Instagram can also be defined individually according to customer requirements.

With the LocalUp software, locally targeted Facebook and Instagram ads are created completely automatically.

Regular coordination with experiences and wishes takes place in order to constantly optimize the quality of the campaigns.

What is the result?

Due to the individualization of the ads and the locally relevant targeting, strong click rates of up to 4% in some cases are achieved.

Possible changes to text, image or radius can be made during the campaign.

The personnel and technical effort for the Media Magneten team is low.

Even the training of new employees is not time-consuming due to the simple and clear handling.

The customer gets insight into the performance of his booked campaign at any time through real-time reporting.

Heiko Eyll

Head of Marketing

"LocalUp is our agency when it comes to social media. Especially in the fast-moving and constantly changing social media world, it is important to have a partner who has the overview and follows the right strategies."

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