Create Facebook Business Page – How to do it

With 2.94 billion daily users worldwide, Facebook is still the most widely used social media platform today. But Facebook is not only actively used by private individuals, the social network is also quite interesting for companies, institutions, associations, organizations, self-employed people, online retailers, etc. A professionally created Facebook page offers your company the opportunity to create a wider reach, generate new customers and stay in touch with existing customers. To achieve your business goals, free business tools are also offered on Facebook. We will show you how to create and manage your own Facebook business page in just a few clicks.

Create Facebook business page – free and promising

Marketing measures, as we all know, are not always cheap. However, when you create a Facebook company page, there is no cost to you. The platform can be used free of charge and many features are already included. If you decide to run and monitor ads on Facebook through the Business Manager, you can set the budget for this yourself. However, your company page itself remains free of charge at all times.

You want to know more about Facebook Ads?
We’ll show you which ad formats you can use for your advertising on Facebook.

10 advantages of a Facebook company page

To show you why a Facebook page is so promising for your company, we would like to list ten advantages:

1. You increase the awareness of your company, because your Facebook company page is visible for all Facebook users and can be found in the search function. But not only that: even in Google search, Facebook business pages are often displayed.
2. Even with a small marketing budget, you can create a Facebook page for your business, as the creation of the page is completely free.
3. You add character and humanity to your business, as you can engage in a personal exchange with your target audience using social interaction options such as Messenger or comments.
4. A Facebook business page helps you build a long-term customer relationship and build customer trust through interpersonal contact.
5. Since Facebook users like to share various posts frequently, you can take advantage of word-of-mouth marketing with a Facebook business page.
6. With Facebook Ads, you have the opportunity to advertise comparatively inexpensively and to carry out detailed targeting.
7. A Facebook business page also gives you the chance to get to know your target group better through interactions and thus improve customer satisfaction.
8. Since Facebook business pages are public, you also get some insights into the activities of your competitors and therefore get important information from which you can learn. For this purpose, you can also look at the published ads of the respective competitor under “Page Transparency”.
9. In addition, a Facebook page is a great way to direct potential customers to your company’s blog or website.
10. You can take advantage of these many benefits with the help of your new Facebook company page, which also promises easy content maintenance and straightforward management.

Getting started with creating a Facebook business page

A Facebook business page can be created both on desktop and via a mobile device. However, for the sake of clarity, we recommend that you use the desktop. A private Facebook profile is a basic requirement for creating the page. This will be linked to the company page and will be responsible for managing the page.

1. The menu item “Pages” in the top right-hand corner will take you to an overview of company pages that have already been linked.
2. Click the “Create new page” button on the left to create your company. You will then be asked for a name and a category for the company. This category is used to classify the company in a certain subject area, so that page visitors can see at first glance which activities you are engaged in. You have the option to choose up to three categories from the drop-down menu.
3. In addition, if you have filled in all the free text fields including the company description, Facebook will automatically create a preview showing how the page will end up being seen by users.
4. By clicking on “Create page” you confirm your entries and have thus already completed the first step.

Create Facebook company page and fill in page information

Now it’s time to get to the design and details of your new company page. You will get the following message “You can now add images or more info about your page.” and you can start editing:

Select a suitable profile picture for the Facebook company page

Here, you should make sure that your target group recognizes which company it is at first glance, e.g. by using the logo. In this way, you also create a recognition value and make it easier for users to find your company in the Facebook search. However, your image will not only be displayed in the search results, but also at the top of your business page and as a thumbnail next to your posts. According to the Facebook Help Center, Facebook’s current dimensions on profile images are 170×170 pixels for desktop view and 128×128 pixels for smartphones.

Choose a meaningful cover image for the Facebook company page

In addition to the profile picture, you should also include an attractive cover image for your business page, as this will take up a large and directly visible part of your page. The exact dimensions for a high-quality image can also be found listed in the Facebook Help Center. The current dimensions are 820×312 pixels on desktops and 640×360 pixels on smartphones. You also have the option to create Facebook Cover Videos that will automatically play for the user when they visit your page.

Select profile picture and cover picture for Facebook company page

Fill your Facebook company page with more information

After you have added your images, you can move on to the next steps. For example, you can link your company page directly to WhatsApp Business. In addition, there are more configuration options on the left menu page, with which you can add important information to your page. You can see which options you have in the following section:

• Edit page info
  Share address, opening hours, contact information, location, privacy policy and much more with your page visitors.
• Settings
  Here you can choose admins and moderators for the business page and find settings options for messages, notifications and links with WhatsApp and Instagram, among others.
• Business Manager
  In this section you can create and manage advertisements.
• Insights
  Here you can get an overview of the number of visitors to your company page.
• Manage Shop
  On Facebook you have the possibility to integrate an online store with direct processing in your company page.
• Meta Business Suite
  This tab includes scheduling posts, managing messages and installing business apps.

Page settings to manage the Facebook company page

Provide your Facebook business page with a vanity-URL

Your Facebook business page can be accessed via its own URL. In most cases, this ends with a cryptic sequence of numbers and is therefore anything but memorable. This is where the much more practical Vanity-URL comes into play. It is easy to create and makes linking to your company’s website much easier. To show you what a vanity-URL might look like, here’s a quick example:

• Normal Facebook URL:
  www.facebook.com/Ihr-Unternehmensname-107292105335615
• Simple Vanity-URL:
  www.facebook.com/Ihr-Unternehmensname

You can easily create your vanity-URL under the “Edit Page Info” tab. Here you can type in your desired address at “Username”. Your new vanity-URL will be applied directly to the address bar after you save it.

Set up vanity URL for Facebook company page

Actively run Facebook company page

Now that you have completed all the important settings and added information, you can create your first posts and share content with your page visitors. Clicking on the “Create Post” button will open a window where you will be presented with various choices. You can publish text-only content as well as photos and videos. In order to be successful with your Facebook business page in the long term, you should design an editorial plan in which you record which content is posted and when. This is an important part of an effective marketing strategy and makes it easier for you to reach your desired target audience.

Create posts on the Facebook company page

Tip: If your company also has an Instagram business account, you can easily connect it to the Facebook company page. This gives you the advantage of being able to schedule posts for both platforms at the same time via the Meta Business Suite.

How to create an Instagram business account and what useful insights it will give you..

Achieve success with your new Facebook business page

As the most widely used social media platform, Facebook comes with many benefits. Creating a business page takes a small amount of effort, but can have tremendous success in building a wider reach and attracting new customers. You don’t even have to use a marketing budget for this, as the creation and management of a Facebook company page is done completely free of charge. Only the placement and monitoring of campaigns is subject to a fee. However, you have full control over the use of your budget yourself. If you have created a professional Facebook company page and are actively using it, the chances are good that you will achieve your business goals with the help of the social media platform.