Facebook Business Page – The most important in a nutshell
With 2.94 billion daily users worldwide, Facebook is still the most widely used social media platform today. But Facebook is not only actively used by private individuals, the social network is also quite interesting for companies, institutions, associations, organizations, self-employed people, online retailers, etc. A professionally created Facebook page offers your company the opportunity to create a wider reach, generate new customers and stay in touch with existing customers. To achieve your business goals, free business tools are also offered on Facebook. We will show you how to create and manage your own Facebook business page in just a few clicks.
Marketing measures, as we all know, are not always cheap. However, when you create a Facebook company page, there is no cost to you. The platform can be used free of charge and many features are already included. If you decide to run and monitor ads on Facebook through the Business Manager, you can set the budget for this yourself. However, your company page itself remains free of charge at all times.
To show you why a Facebook page is so promising for your company, we would like to list ten advantages:
A Facebook business page can be created both on desktop and via a mobile device. However, for the sake of clarity, we recommend that you use the desktop. A private Facebook profile is a basic requirement for creating the page. This will be linked to the company page and will be responsible for managing the page.
Now it’s time to get to the design and details of your new company page. You will get the following message “You can now add images or more info about your page.” and you can start editing:
Here, you should make sure that your target group recognizes which company it is at first glance, e.g. by using the logo. In this way, you also create a recognition value and make it easier for users to find your company in the Facebook search. However, your image will not only be displayed in the search results, but also at the top of your business page and as a thumbnail next to your posts. According to the Facebook Help Center, Facebook’s current dimensions on profile images are 170×170 pixels for desktop view and 128×128 pixels for smartphones.
In addition to the profile picture, you should also include an attractive cover image for your business page, as this will take up a large and directly visible part of your page. The exact dimensions for a high-quality image can also be found listed in the Facebook Help Center. The current dimensions are 820×312 pixels on desktops and 640×360 pixels on smartphones. You also have the option to create Facebook Cover Videos that will automatically play for the user when they visit your page.
After you have added your images, you can move on to the next steps. For example, you can link your company page directly to WhatsApp Business. In addition, there are more configuration options on the left menu page, with which you can add important information to your page. You can see which options you have in the following section:
Your Facebook business page can be accessed via its own URL. In most cases, this ends with a cryptic sequence of numbers and is therefore anything but memorable. This is where the much more practical Vanity-URL comes into play. It is easy to create and makes linking to your company’s website much easier. To show you what a vanity-URL might look like, here’s a quick example:
You can easily create your vanity-URL under the “Edit Page Info” tab. Here you can type in your desired address at “Username”. Your new vanity-URL will be applied directly to the address bar after you save it.
Now that you have completed all the important settings and added information, you can create your first posts and share content with your page visitors. Clicking on the “Create Post” button will open a window where you will be presented with various choices. You can publish text-only content as well as photos and videos. In order to be successful with your Facebook business page in the long term, you should design an editorial plan in which you record which content is posted and when. This is an important part of an effective marketing strategy and makes it easier for you to reach your desired target audience.
Tip: If your company also has an Instagram business account, you can easily connect it to the Facebook company page. This gives you the advantage of being able to schedule posts for both platforms at the same time via the Meta Business Suite.
As the most widely used social media platform, Facebook comes with many benefits. Creating a business page takes a small amount of effort, but can have tremendous success in building a wider reach and attracting new customers. You don’t even have to use a marketing budget for this, as the creation and management of a Facebook company page is done completely free of charge. Only the placement and monitoring of campaigns is subject to a fee. However, you have full control over the use of your budget yourself. If you have created a professional Facebook company page and are actively using it, the chances are good that you will achieve your business goals with the help of the social media platform.