1. Data protection at a glance

 

General notes

The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data are all data with which you can be personally identified. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.

 

 

Data collection on our website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. His contact details can be found in the imprint of this website.

 

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This can be data that you enter in a contact form, for example.

Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g. internet browser, operating system or time of the page call). This data is collected automatically as soon as you enter our website.

 

What do we use your data for?

Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyse your user behaviour.

 

What rights do you have regarding your data?

You have the right to receive information free of charge about the origin, recipient and purpose of your stored personal data at any time. You also have the right to demand the correction, blocking or deletion of this data. For this purpose, as well as for further questions regarding data protection, you can contact us at any time at the address given in the imprint. Furthermore, you have a right of appeal to the responsible supervisory authority.

 

Analysis tools and third-party tools

When you visit our website, your surfing behaviour can be statistically evaluated. This is mainly done with cookies and with so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You will find detailed information on this in the following data protection declaration.

You can contradict this analysis. We will inform you about the possibilities of objection in this data protection declaration.

 

 

2. General notes and compulsory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations and this data protection declaration.

When you use this website, various personal data is collected. Personal data are data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how we do this and for what purpose.

We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.

 

Note on the responsible body

The person responsible for data processing on this website is

LocalUp GmbH

Address: Bamberger Str. 9, 63743 Aschaffenburg

Phone: +49 (0) 40 / 228215 100

E-mail: info@localup.io

Responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

 

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke any consent already given at any time. For this purpose, an informal notification by e-mail to us is sufficient. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.

 

Right of appeal to the competent supervisory authority

In the event of violations of data protection law, the person concerned has a right of appeal to the competent supervisory authority. The competent supervisory authority in matters of data protection law is the State Data Protection Commissioner of the federal state in which our company is based. A list of the data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

 

Right to data transferability

You have the right to have data, which we process automatically on the basis of your consent or in fulfilment of a contract, handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only take place to the extent that it is technically feasible.

 

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

 

Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to correct, block or delete this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time at the address given in the imprint.

 

Objection to advertising mails

We hereby object to the use of contact data published within the scope of the imprint obligation to send advertising and information material not expressly requested. The operators of this website expressly reserve the right to take legal action in the event that unsolicited advertising information is sent, for example by spam e-mails.

 

 

3. Data protection officer

Data Protection Officer required by law
We have appointed a data protection officer for our company.

Name: Carina Babilinski – Babilinski Consulting

Address: Kerkrader Straße 9, 35394 Gießen

Phone: 0641 4955 4708

E-mail: carina@babilinski-consulting.de

 

 

4. Data collection on our website

Cookies

The Internet pages partly use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and safer. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser the next time you visit us.

You can set your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or in general, and to activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping basket function) are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of his services. Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are stored, these are treated separately in this data protection declaration.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Host name of the accessing computer
Time of the server request
IP address
This data is not merged with other data sources.

The basis for data processing is Art. 6 para. 1 letter f DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

Cookie settings

 

Contact form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.

The processing of the data entered in the contact form is thus exclusively based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. For this purpose, an informal communication by e-mail to us is sufficient. The legality of the data processing operations carried out up to the time of revocation remains unaffected by the revocation.

The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent to its storage or the purpose for which it was stored ceases to apply (e.g. after your enquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

 

 

5. Social media

Facebook plugins (Like & Share button)

Our pages integrate plugins from the social network Facebook, provider Facebook Inc. 1 Hacker Way, Menlo Park, California 94025, USA. You can recognize the Facebook plugins by the Facebook logo or the “Like Button” (“Like”) on our site. You can find an overview of the Facebook plugins here: https://developers.facebook.com/docs/plugins/.

When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited our site with your IP address. If you click the Facebook “Like-Button” while you are logged in to your Facebook account, you can link the contents of our Pages on your Facebook profile. This allows Facebook to associate your visit to our Pages with your user account. We would like to point out that we, as the provider of the Pages, have no knowledge of the content of the transmitted data or its use by Facebook. You can find further information on this in the Facebook privacy policy at: https://de-de.facebook.com/policy.php.

If you do not want Facebook to be able to assign visits to our Pages to your Facebook user account, please log out of your Facebook user account.

 

Instagram Plugin

Functions of the Instagram service are integrated on our pages. These functions are offered by Instagram Inc, 1601 Willow Road, Menlo Park, CA 94025, USA integrated.

If you are logged in to your Instagram account, you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our sites with your account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Instagram.

For more information, please refer to Instagram’s privacy policy: https://instagram.com/about/legal/privacy/.

 

LinkedIn Plugin

Our website uses features of the LinkedIn network. The provider is LinkedIn, LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”).

Each time you access one of our pages that contains LinkedIn features, a connection is established to LinkedIn’s servers. LinkedIn will be notified that you have visited our sites using your IP address. If you click on the LinkedIn “Recommend Button” and are logged into your LinkedIn account, LinkedIn is able to track your visit to our site to you and your account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by LinkedIn.

For more information, please see the LinkedIn privacy policy at: https://www.linkedin.com/legal/privacy-policy.

 

XING Plugin

Our website uses features of the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.

Each time one of our pages containing XING functions is called up, a connection to XING servers is established. To the best of our knowledge, no personal data is stored. In particular, no IP addresses are stored or usage behavior is evaluated.

Further information on data protection and the XING Share button can be found in the XING privacy statement at: https://www.xing.com/app/share?op=data_protection.

 

 

6. Analysis tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

The storage of Google Analytics cookies is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising.

 

Browser Plugin

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

 

Objection to data collection

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie is set to prevent the collection of your information on future visits to this site: Disable Google Analytics.

For more information about how Google Analytics treats user information, please see the Google Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order data processing

We have concluded a contract with Google for commissioned data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

 

Demographic characteristics in Google Analytics

This website uses the “demographic features” function of Google Analytics. This allows reports to be generated that contain information about the age, gender and interests of the site visitors. This data comes from interest-based advertising by Google as well as from visitor data from third parties. This data cannot be attributed to any specific person. You can disable this feature at any time by changing the ad settings in your Google Account, or generally prohibit Google Analytics from collecting your information as described in the “Opting out of data collection” section.

 

Google Analytics Remarketing

Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This feature allows you to link the advertising audiences created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been customized for you on one device (e.g., mobile phone) based on your previous usage and surfing behavior can also be displayed on another of your devices (e.g., tablet or PC).

With your permission, Google will link your web and app browsing history to your Google Account for this purpose. In this way, the same personalized advertising messages can be displayed on any device you sign in with your Google Account.

To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to help us define and create audiences for cross-device advertising.

You can opt-out of cross-device remarketing/targeting permanently by deactivating personalized advertising in your Google Account, following this link: https://www.google.com/settings/ads/onweb/.

The aggregation of the collected data in your Google Account is based solely on your consent, which you can give or withdraw to Google (article 6, paragraph 1, letter a, DSGVO). For data collection operations that are not merged into your Google Account (e.g. because you do not have a Google Account or because you have objected to the merging), the collection of data is based on article 6, paragraph 1, letter f of the DPA. The legitimate interest arises from the fact that the website operator has an interest in the anonymised analysis of website visitors for advertising purposes.

Further information and the privacy policy can be found in the Google privacy policy at: https://www.google.com/policies/technologies/ads/.

 

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

As part of Google AdWords, we use what is known as conversion tracking. When you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that the internet browser places on the user’s computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not expired, Google and we may recognize that the user clicked on the ad and was redirected to that page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through the websites of AdWords customers. The information collected through the conversion cookie is used to compile conversion statistics for AdWords customers who have opted in to conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you don’t want to participate in tracking, you can opt-out of this use by slightly disabling the Google Conversion Tracking cookie on your web browser under User Preferences. You will then not be included in the conversion tracking statistics.

The storage of “conversion cookies” is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising.

More information on Google AdWords and Google Conversion Tracking can be found in the Google data protection regulations: https://www.google.de/policies/privacy/.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

 

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

The purpose of reCAPTCHA is to check whether the data input on our websites (e.g. in a contact form) is done by a human being or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the website visitor on the basis of various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis purposes, reCAPTCHA evaluates various information (e.g. IP address, time spent on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

The data processing is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in protecting his web offers from abusive automated spying and from SPAM.

Further information on Google reCAPTCHA and Google’s privacy policy can be found at the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

 

Facebook pixels

Our website uses the visitor action pixel of Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversion.

This allows us to track the behavior of site visitors after they have clicked on a Facebook ad to be directed to the provider’s website. This allows the effectiveness of the Facebook Ads to be evaluated for statistical and market research purposes and to optimize future advertising efforts.

The collected data is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy. This allows Facebook to enable the placement of advertisements on pages of Facebook as well as outside of Facebook. This use of the data cannot be influenced by us as a site operator.

You can find further information on the protection of your privacy in the Facebook data protection information: https://www.facebook.com/about/privacy/.

You can also disable the “Custom Audiences” remarketing feature in the Advertising Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

 

LinkedIn Insight Tag

On our website we use the Insight Tag from LinkedIn, LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”) to measure conversion.

LinkedIn collects and processes information about your user behavior after you have been directed to our site by a click on a LinkedIn advertisement. For statistical and market research purposes, this information may be used to measure the effectiveness of LinkedIn advertisements and to improve further advertising efforts.

For us as operators, the data collected is anonymous, which means that we cannot draw any conclusions about the identity of the user. However, LinkedIn stores and processes the data. In this way a connection to the respective user profile can be established.

You can prevent the collection of information by LinkedIn or Retargeting by following the instructions at the following link: https://www.linkedin.com/psettings/guest-controls

You can find more information about protecting your privacy in the LinkedIn privacy policy: https://www.linkedin.com/legal/privacy-policy

Microsoft Clarity

On this website, various user information is collected and stored via the “Microsoft Clarity” service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA (hereinafter “Microsoft”) for statistical analysis of user behavior and for optimization and marketing purposes. This information, for which a personal reference is always excluded, includes, among other things, time zone setting, operating system and platform, the geographical origin of the page call, in the case of forwarding to our site the forwarding origin, the duration of visits to certain pages and information about website interaction (e.g. scrolling, clicks and mouse-overs). Pseudonymized usage profiles can be created and evaluated from this data for the same purpose. Cookies are used for collection and analysis. Cookies are small text files that are stored locally in the cache of the site visitor’s Internet browser. Among other things, the cookies enable the recognition of the Internet browser. The data collected using Microsoft technologies will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned, and they will not be merged with personal data about the bearer of the pseudonym.

Collected information may be transmitted to Microsoft servers in the USA and stored there. We have concluded an order processing agreement with Microsoft, by which we oblige Microsoft to protect our customers’ data and not to pass it on to third parties.
All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a DSGVO. Without this consent, Microsoft Clarity will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website.
For more information about Microsoft Clarity’s privacy policy, please visit https://clarity.microsoft.com/terms.

 

 

7. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected or only on a voluntary basis. We use these data exclusively for sending the requested information and do not pass them on to third parties.

The processing of the data entered in the newsletter registration form is based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the e-mail address as well as its use for sending the newsletter at any time, for example by using the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you have provided us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you have cancelled your subscription. Data that has been stored by us for other purposes (e.g. e-mail addresses for the member area) remains unaffected by this.

 

 

8. Plugins and tools

Google Web Fonts

This site uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.

To do this, the browser you are using must connect to Google’s servers. This enables Google to know that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and attractive presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.

If your browser does not support Web Fonts, a standard font from your computer will be used.

Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in the Google data protection declaration: https://www.google.com/policies/privacy/.

 

Google Maps

This site uses the map service Google Maps via an API. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use the functions of Google Maps it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of an attractive presentation of our online offers and to make it easy to find the places we have indicated on the website. This represents a legitimate interest in the sense of Art. 6 Para. 1 lit. f DSGVO.

More information on the handling of user data can be found in Google’s privacy policy: https://www.google.de/intl/de/policies/privacy/.

 

Microsoft Bing – Universal Event Tracking (UET)

Universal Event Tracking (UET) enables online conversion tracking, remarketing, product audiences, automated bidding, and improves ad, broad match, and syndication performance.
Here you will find Microsoft’s data protection declaration: Disable Universal Event Tracking on this website.

 

Leadfeeder

At the same time as using Google Analytics, this website uses the Leadfeeder service, which is operated by Liidio Oy, Mikonkatu 17, 0100 Helsinki, Finland. Leadfeeder accesses the list of IP addresses of website visitors provided by Google Analytics in the analysis and links the list of IP addresses with information about the companies that can be found on the Internet at these IP addresses. Due to the shortening of the IP addresses of the website visitors already carried out when using Google Analytics, a direct personal reference is not established. A personal reference can presumably result when viewing the linked company information.

Here you will find Leadfeeder’s data protection declaration: https://www.leadfeeder.com/privacy/