Facebook Marketing – The most important in a nutshell
Facebook is the largest social network in the world with 2.94 billion monthly users (2022). Almost 80% of companies in the B2B and B2C sectors now use Facebook as a marketing platform, making a Facebook presence indispensable for companies. In this article, you will learn what opportunities the platform offers for companies and how you can generate more likes and Facebook fans.
What is Facebook Marketing? - DefinitionFacebook marketing is a marketing strategy that includes all advertising and communication measures on Facebook. Companies pursue the goal of increasing awareness of their brand through organic content or paid advertisements (so-called Facebook Ads) on the platform and thus promote their products and services.
Essential component for effective Facebook marketing is (free of charge) creation of your own Facebook page for your business. Such a Facebook company page offers you a great opportunity to bring potential customers to the website via the Facebook profile. The prerequisite for this is a private Facebook profile, which you need to link to the company page. After you have edited the most important settings (profile picture, title picture, page name), you can turn your attention to the first posts on Facebook.
A first step for more reach are organic posts. Here, you can use different types of posts to provide your target audience with high-quality content. You can use a mix of the following post types:
In addition to organic posts, paid ads can also be used on Facebook to increase reach. These paid ads are called Facebook Ads. There are different ad formats (e.g. Image Ads, Video Ads, Story Ads) that companies can use for the advertising campaign. To make your ads successful, you should use specific targeting and retargeting to reach the right audience. Meta Ads Manager helps you to run and manage ad campaigns on Facebook and Instagram. However, how much Facebook Ads cost depends on the budget and the ad format.
In order for users to see posts from your business page in the newsfeed, they must first “Like” the page and get new followers. The following 4 tips will help you generate more Facebook likes and fans:
To generate as many likes as possible, your Facebook page should be attractive and complete. It should provide the most important information about your company (company description, contact details, profile picture, link to the website). Incomplete company pages, on the other hand, look unprofessional, resulting in fewer users clicking “Like”.
By promoting your Facebook page on the company website, users will more easily become aware of your Facebook profile. This can include using follow buttons on blog posts, for example, to help your target audience interact with content on Facebook more quickly.
Other promotional methods can also help increase Facebook fans. For example, sent emails can include a link to the Facebook page, or checkout slips can be printed with a Facebook URL. Incentive schemes (e.g., customer discounts for liking the Facebook page) can also increase the number of likes and fans.
There is no clear answer to the question of the optimal time to publish a Facebook post. In this regard, mornings at 9 a.m., between 1 and 3 p.m., and from 6 p.m. to 9 p.m. are attractive times when user browsing activity is particularly high. At the weekend, the period from 12-13 p.m. is the most attractive. In general, however, quality is more important than quantity and particular attention should be paid to consistent, regular content.
Other tools you should know about for effective Facebook marketing are Facebook Chatbots and Facebook Groups.
An important aspect of Facebook marketing is constantly measuring success. As with other social media channels, it is important for companies to analyze certain key performance indicators (so-called KPIs) on Facebook. Important key figures on Facebook are, for example:
Facebook is still the world’s largest social network, making it an important channel for businesses to use for marketing. Organic posts on the platform (e.g. Facebook images, Facebook videos, Facebook Live) and paid Facebook Ads can significantly increase the reach of your business. It’s important in Facebook marketing, above all, to stand out from the crowd and offer added value to your user base. If you succeed in this, nothing will stand in the way of your successful marketing on Facebook!