Google Bard: Can companies use it without risks?

Google Bard: Can companies use it without risks?

Sissy Scheible
Sissy Scheible
published on July 26, 2023   

Google Bard - The most important points in brief:

  • Just like ChatGPT, Google Bard is a chatbot that uses artificial intelligence.

  • Among other things, Google Bard can generate texts of all kinds, answer questions, program, translate and read aloud.

  • Although Google Bard is now approved in the EU, there are still serious concerns about privacy and the truthfulness of the bot's answers.

  • Valuable tips on how to protect your data when using Bard.

Google Bard is finally available in Germany. But is another chatbot, alongside ChatGPT and various other providers, really necessary? What is the Unique Selling Proposition (USP) of Google Bard, and is Bard mature enough to be used safely in companies?

What is Google Bard?

Just like ChatGPT, Google Bard is a chatbot that utilizes Artificial Intelligence. Users input questions and prompts into a text field and receive a response generated by the chatbot based on the input. Bard can even display up to three responses. Everything from poems, letters, summaries, and various types of text is possible. Unlike ChatGPT, Bard has access to information from the internet to generate its responses.

What can Google Bard do?

Answering Questions

Google Bard can be used not only for text generation but also to answer questions. Users can ask the chatbot about individuals, historical events, scientific theories, and the like. Unfortunately, the answers to such questions are often still incorrect, so you should not rely on the accuracy of the responses provided by the chatbot. In many attempts, Bard still generates false facts, incorrect biographies, or even entirely fictional individuals. Despite having access to the internet, many of the news items Bard provides are outdated.


A more reliable function of Google Bard is text translation. Google Bard can translate texts, documents, and the like in more than 40 languages.

Text Editing

With Google Bard, texts can be edited in tone and style. However, this feature is currently only available in English.

Text-to-Speech Function

Google Bard also has a text-to-speech function that can read the generated answers and texts out loud.


Like ChatGPT, Google Bard can be used for programming. The language model can create code and check for errors. Google states that Bard is proficient in 20 programming languages.

Other Uses

Depending on the queries you make, Google Bard can assist you in various situations. It can create packing lists for your next vacation, provide tips for planning a children’s birthday party, generate texts for various platforms and formats, create captions for images you input, develop marketing plans, provide design tips, explain relationships, and more.

Future features of Google Bard:

Thanks to some expansions, Google Bard is set to become even more useful by simplifying tasks such as hotel and flight bookings, thereby distinguishing itself further from its competitor ChatGPT. This is primarily achieved by integrating Google’s chatbot into its own products as well as other services. As discovered by Dylan Roussel of 9to5Google, Google Bard is expected to be integrated into the following services soon:

  • Google Flights (Flight search)
  • Google Hotels (Finding, comparing, and booking hotels)
  • Google Maps (Online mapping service)
  • YouTube (Video platform)
  • Instacart (Grocery delivery and pickup service)
  • Kayak (Flight, hotel, car rental, and travel deals search engine)
  • OpenTable (Online reservations)
  • Redfin (Real estate brokerage services)
  • Zillow (Online real estate marketplace)

Bard is also being prepared for Google Workspace services, including Gmail, Google Drive, Docs, and many others. Additionally, collaboration with other partners is planned, such as Adobe. In the future, the image generator Adobe Firefly is intended to be integrated into Bard.

Comparison of Google Bard and ChatGPT

So what exactly are the differences between ChatGPT and Google Bard?

  • ChatGPT is based on the GPT-3 language model. Google uses its own language model for Bard called LaMDA (Language Model for Dialogue Applications).
  • Google Bard is free of charge. ChatGPT is also available in a free version, but only paying customers can enjoy the full functionality of the chatbot.
  • OpenAI, the company behind ChatGPT, has made the ChatGPT API available to users. This allows the chatbot to be used and integrated in their own apps. Google is still keeping Bard’s API under wraps. However, Google plans to make Bard available to a larger number of developers.
  • Bard surpasses ChatGPT in programming, as it can handle over 20 programming languages.
  • ChatGPT is better at generating creative content, such as poems, emails, letters, articles and the like. Bard is said to be better at providing answers to questions because of its connection to the Internet, although this is still very error-prone so far.
  • As mentioned earlier, Bard can also read texts aloud. This allows users to familiarize themselves with the correct pronunciation of translated texts, for example. ChatGPT does not have this feature so far.
  • Google Lens is integrated into Bard. This allows you to use the AI to design interesting captions or get information about an image, for example.

Google Bard: Can companies use it without risks?
Learn more about ChatGPT and how you can use it in your business here.

Using Google Bard for Business

How can you use Google Bard?

You can use the chatbot via the website However, you need to sign in with a Google account to do so. It is free to use, but comes with an agreement to modified privacy policies.

Risks for companies using Google Bard


Google Bard became available to European users later than in other regions due to data privacy concerns. The Irish Data Protection Commission (DPC), responsible for Google in Europe, had concerns about whether Bard complied with the General Data Protection Regulation (GDPR). These concerns seem to have been addressed now. Google manager Jack Krawczyk, responsible for Google Bard, states that Google will ensure user data is always protected. However, caution should be exercised, especially for companies. When using Bard, you agree to the updated privacy policies, which state, among other things:
Google uses information to improve our services and to develop new products, features and technologies that benefit our users and the public. For example, we use publicly available information to train Google’s AI models and develop products and features like Google Translate, Bard, and cloud AI features.

Google now reserves the right to use user data to improve all its AI models and products, not just the language models, as it was stated previously.

Normally, companies in the EU are restricted by data privacy policies to collect only the data that users directly provide. With the new policy, Google can collect and use all information that users publish online. For example, the company can use web and app activities or the location history of your Google account to train its artificial intelligences.

Google claims that the collected data will be automatically anonymized, but the information can be stored for up to three years if you do not object.

How to protect your data

If you still want to use Google Bard in your company despite data privacy concerns, you can take some measures to protect your data.

  • Only publish information that can’t harm your company if people outside your company view and use it. Google itself recommends that its employees do not share confidential information with Bard. So if possible, don’t do that in your company either.
  • Check the privacy settings of your Google account and the accounts of your employees who want to use Bard. You can opt out of options like “web and app activity,” “location history,” and “voice and audio activity” in the accounts.
  • Use incognito or private browsing mode when using Google services.
  • You can also use alternative services with better privacy instead of the well-known Google services, such as DuckDuckGo for web search, Vimeo for videos or Brave as a web browser.
  • In Bard itself, the “Bard activities” can be disabled. To do this, you need to go to the website, click on “Bard activities” and set the slider to “off”. This way, your conversations are no longer saved and cannot be viewed by human reviewers. Conversations already made with the chatbot can be easily deleted by clicking “Delete” at the bottom of the page and selecting the appropriate time period.

Incorrect information

If you want to use Bard in your company, you should train your employees not to blindly trust the information Bard gives you. As explained earlier, Bard currently gives out outdated, incorrect, or even fictitious information. If Bard is used for writing articles, for example, it is therefore important to check the facts critically so as not to publish any untruths on behalf of your company.

Screenshot of Google Bard Website that shows Google is naming it an experiment

Google itself calls Google Bard an “experiment”

Good things take time

Google itself refers to Bard as an “experiment,” and that is exactly what it is at the moment. Users can rate the answers with a thumbs up or thumbs down and choose from up to three responses. This way, the system learns and will hopefully provide better and factually correct answers in the future.

Google is using users to train the chatbot. Hopefully, not too many users will find it amusing to give false answers a thumbs up.

In conclusion, good things take time. Yes, Google Bard could become a promising AI with more versatile features than ChatGPT. However, it is not there yet, and currently, the bot poses more risks than benefits.

For companies, it is advisable to wait until the AI is mature before using Google Bard. Even then, it is crucial to ensure the protection of company data.