Instagram Business Account: What’s behind it and why is it needed?

Instagram Business Account: What’s behind it and why is it needed?

Ann-Kathrin Habl
Ann-Kathrin Habl
published on August 17, 2022   

Instagram Business Account – The most important in a nutshell

  • Creating an Instagram Business Account is free of charge and only takes a few minutes.

  • It provides you with a detailed overview of useful insights and statistics about your performance as well as your followers.

  • You can link your Instagram Business Account to a Facebook business page in just a few clicks.

  • You also have the opportunity to run ads with a Business Account.

Not only private individuals use social media platforms on a daily basis, but brands are also presenting themselves there more and more frequently. Instagram in particular, with over one billion active users, is growing steadily and is becoming increasingly interesting for companies. The potential of the platform is enormous, which is why it is worthwhile for companies to consider using an Instagram business account. This not only gives you access to additional functions, but also a detailed overview of useful evaluation data and statistics. An Instagram business account is also essential if you want to successfully represent your business on Instagram and achieve a greater reach.

5 Advantages of an Instagram Business Account

Due to the high number of users on Instagram, the competition for businesses is high. Countless large and small companies are fighting for the attention of users. Therefore, it is important to properly use the advantages of the platform for yourself in order to stand out from the crowd. An Instagram business account offers many opportunities to effectively manage your activities on the social network and optimize your content according to your target audience. In the following section, you will find some of the benefits of having an Instagram business account:

  1. Detailed statistics and insights

    Unlike a private account, with an Instagram business account you get insights and statistics of your posts regarding reach, impressions, etc. This and much more information is very helpful for businesses, as they can use it to optimize their presence on the platform. For example, you can see the highlights of the last weeks or months and find out which of your posts performed best and what your followers are most interested in. Through further insights such as age and gender of the followers, there is the possibility to get to know your target group better.

  2. Placing ads

    The insights you get on the Instagram business account can be used to effectively run ads on Instagram. Through these campaigns, you increase the reach of your posts and have the opportunity to attract potential new customers to you. If you link your business account to Facebook, detailed audience targeting is also a given.

  3. Direct communication

    In the bio of your Instagram business profile, you can provide additional information about your company. This includes, for example, field of activity, range of services and contact information such as email address, phone number and location. This allows users to contact you directly without having to leave the app.

  4. Free to use

    Creating and using an Instagram business account is free of charge. So, you get the benefits without charging your budget for it. It is possible to create a new account directly through Instagram, or to sign up on Instagram through your Facebook business page. In this case, your Facebook and Instagram accounts will be directly linked.

  5. Instagram Shopping feature

    With an Instagram business account, you can offer your products for sale directly in the Shopping category. Your followers thus save the way to your website and the customer journey, i.e. the steps until the purchase is completed are significantly reduced.

Insights in the Instagram Business Account

With your Instagram business account, you have the advantage of receiving various insights about your performance as well as your followers. You will get insights in the following areas:

  • Number of profile views
  • Growth rate of followers
  • Reach of posts
  • Reach and impressions of stories
  • Information about how often a story was skipped
  • Interactions with a story (polls, etc.)
  • Interactions (likes, comments, shares, and saved posts)
  • Number of website visitors generated through Instagram
  • Detailed demographic information about followers (gender, age, location, etc.)
  • Times (time of day / days of the week) when followers are most active

Create an Instagram Business Account – Here’s how

An Instagram Business Account can be created very easily within a very short time. There are only a few steps required for this:

Step 1 – Install the Instagram app

If you want to create an account for your business on the social media platform, you first need to download the app to your smartphone or tablet. This is available for free for iOS in the Apple Store as well as for Android users in the Google Play Store. While you can also open the platform on your desktop, the full functionality is only available in the mobile app.

Step 2 – Login or registration

Once you have installed the app, you can now log in or re-register and create a profile. Here you will need your business email address, as well as a meaningful profile picture, a suitable username including password, as well as information about your company (name, short description, link to website). If you have a Facebook account, you can also log in to Instagram with it. This link will then transfer all the data from your Facebook account.

Step 3 – Switch to a business profile

To convert your profile into a business account, you need to click on“Settings” and “Account” and “Switch to professional account”. You also need to select a category that best describes your business. While doing so, you can choose whether you want this category to be visible in the profile or not. Once you have applied the setting, you can link your new Instagram Business account to other existing social media accounts, if desired.

Tip: If at some point you no longer need your business account, you can easily switch back to your “normal” profile in the settings.

Switch from private profile to Instagram business account

Switch from private profile to Instagram business account

Step 4 – Fill your profile with information

To give your profile personality and become recognizable to the customer at first sight, you should fill your profile with information about your company. Next to your company name, you should indicate in which field you are active. You can also add a brief description of your services here. Moreover, you have the option to include contact information such as your address.

Additionally, you can set up a linktree. Through a link tree, all your social media profiles and your website are listed and linked among each other, so that followers get a direct overview of where else your company can be found.

Important: We recommend that you include a link to your imprint in the bio of your account on Instagram, as this option is not yet offered in the app itself. Including an imprint is for completeness and accuracy.

Fill Instagram business account with information

Fill Instagram business account with information

Connect your Instagram business account with Facebook

If your business has a Facebook business page, it can be easily linked to your new Instagram business account. This has the advantage that posts can be scheduled for both platforms at the same time via the Meta Business Suite, which makes the whole thing clearer.

Instagram Business Account: What's behind it and why is it needed?
We’ll show you how to create and manage your own Facebook business page in just a few steps.

To link your Instagram business account and your Facebook business page, you first need to make sure that you are registered as an administrator on your Facebook page. Provided that this is the case, you can now start linking.

  1. Go to your Instagram profile.
  2. Select “Edit profile”.
  3. Next, go to the “Page” option under “Public company information”.
  4. Here, tap on “Create Facebook page” or on “Link existing page”.
  5. In this step, you will now select the page that you want to link. Alternatively, you can also create a new company page via “Create new Facebook page” if you had not created a page yet.
  6. Now all you have to do is click on the “Done” button and your Instagram business account will be linked to your Facebook business page.
Connect Instagram Business Account with Facebook

Connect Instagram Business Account with Facebook

Place ads on Instagram

In order to reach potential new customers and draw their attention to your business, you have the option of placing ads with an Instagram Business Account. Placing ads is relatively easy and therefore feasible even for beginners in this field. For this, you first select your advertising goal and the desired target group that you want to reach. You also have the option to create your own target group. Then, you define the duration of your campaign and the budget allocated for it. Once you have checked all your details again for accuracy, you can now publish your ad on the platform.

Get started with your Instagram business account now!

An Instagram business account comes with many advantages. It can be created in no time and offers many additional useful features. With the detailed insights you get here as a business, you can use the Instagram platform even more effectively. Switching to a free Instagram business account is therefore definitely worthwhile.