Since January 2019 LocalUp has qualified as an official Google Local Feed Partner (LFP). This makes us one of the first of a total of 2 LFP partners who have specialized in Europe and D-A-CH (Germany, Austria and Switzerland).
By qualifying LocalUp as an inventory data provider, we have already successfully activated two companies, a group and a chain store, for Google’s Local Inventory Ads (LIA) in 2019. The advertising format, which specializes in local companies, continues on its successful course and enables a faster and easier start through the LFP program.
The preparation, optimization and transfer of inventory data to Google usually involves medium to large IT challenges. An LFP Partner offers ready-to-use interfaces and processes to transfer scalable data to Google’s Merchant Center.
The inventory data to be transferred is limited to:
In contrast to regular Google Shopping Ads, no product images or descriptive texts need to be transferred.
We look forward to hearing from you if you have any questions about the Local Feed Partnership and how you can benefit from it.
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