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Nowadays, almost all aspects of a product are geared toward the customer, so that they should be the center of attention - exactly where they belong. We have now asked ourselves the question: What is important for high customer satisfaction? From our point of view, there are 5+1 values in dealing with customers that increase customer satisfaction and ensure a long-term as well as successful business relationship. This is our calculation...

Especially now in the current times, it is super important to be present on relevant social media channels. So if you want to be seen by a young target group, you should make a name for yourself on Instagram. Below, we've compiled seven tips on how to optimize your company's visibility. 

It's hard to get around them these days: podcasts are becoming more popular every year. Hardly anyone has never listened to a podcast, and once you start, you can't stop. And while demand is growing, so is the supply. But why are podcasts becoming more and more popular?

The lockdown caused by the Corona pandemic also requires a rethink on the topic of advertising. What can retailers and brands do now to continue to win over customers?

Currently we have a whole series of appointments with customers, in which the main question is how social media will develop in 2021 - in other words, what you should change and adapt and what you should expect. So as a small service, here are our top 5 tips / developments for you as well.

On their way to become the first European premium brand for windows, Finstral is supporting its approximately 200 partner studios across Europe with Facebook, Instagram and Google ads, which are automatically adapted to each individual dealer. Thousands of ads are automatically generated from the photos and texts of the local studios. The ads are then played out to the target groups in a certain radius around each and every location. The campaign is implemented via the ad tech software solution LocalUp.

Social media has become an important part of our society and is now an integral part of our everyday life. For this reason, it is now inevitable to represent yourself there as a company as well. There are many ways to share creative and unique content. But what are the most important points that you should pay attention to as a company in social networks?...

Since 2020 at the latest, homeoffice has become an integral part of everyday working life. The outbreak of the Corona pandemic has meant that — if the job allows it — most people now work from home. At first, this sounds like a newfound freedom for many — until reality sets in. Daily routines are dropped and a lot of self-discipline is required. It's unfamiliar and a new challenge for everyone. We've compiled the most important tips that help for a productive home office day.

Advent should actually be the most contemplative time of the year, but every year - and especially in 2020 there is so much to do in a very short time that relaxation and cozy get-togethers are almost unthinkable. In addition to buying Christmas presents, organizing family visits, finding a nice Christmas tree, decorating the home, and the stress of work, this year there is added pressure from Lockdown and Corona. However, it doesn't have to be that way. We've put together five tips for you on how to prevent stress and implement a good work-life balance in the run-up to Christmas.

Not so long ago, many stationary traders feared for their existence. With the increasing popularity of the World Wide Web, the fear that e-commerce will one day completely replace stationary trade and thus everyone who still sells locally is...

Local commerce today faces a major challenge: how to bridge the gap between online marketing and the point of sale? Even these days, many local retailers still rely on classic marketing...

Hardly anyone can get around social media networks these days, so it's not surprising that prejudices against individual platforms and their users are persistent. Facebook, for example, seems to be taken over by grannies and granddads...

From 26 to 28 February, it was once again time for Social Media Week Hamburg 2020 to open its doors for the ninth time. The more than 200 speakers highlighted every topic that is currently of interest in the social media sector, cheering up the 3,000 participants. Following the motto "HUMAN.X"...

Many marketers today face a new challenge: how to reach the generation Z? Facebook offers the ideal basis for reaching Generation X (born 1960-1979) and the baby boomers (born before 1960) online. With Generation Y (1980-1996), things are getting trickier...

The app TikTok from China, launched in 2016, breaks all records: in less than three years, the app operated by the Chinese company ByteDance reached the 500 million active users mark - a mark that took Facebook over four years...

Hyperlocal marketing gives companies the opportunity to address their ads to a specific target group at a specific location at a precise time and to promote their products or services. Another important factor...

To optimize the online presence of small and medium-sized enterprises, Google has now rolled out its free analysis tool in Germany. "Grow My Store" checks...

The effectiveness of local marketing for companies is often underestimated. For companies, this marketing instrument offers an extremely effective advertising...

What advantages does an optimized Google Business listing have for your local business? An entry in the Google Business Directory is practically a must...

Advertising opportunities in the regional environment are usually very classic: in the regional daily newspaper, in the local "leaflet", on billboards, on the radio...

Since January 2019 LocalUp has qualified as an official Google Local Feed Partner (LFP). This makes us one of the first of a total of 2 LFP partners...

UPDATE The spendmatch incentive was stopped on 31st of December 2018. There are no planned incentives anymore as of now. However, you can still take advantage...

Local SEO has only been around for a few years, as Google was simply overwhelmed with local search queries before. It can be described as a very important...

The social network Facebook has announced that the presence of stationary shops on the platform is to be further strengthened. In particular, this...

Creating a Facebook page is one thing, using editorial and advertising content on a long-term basis is quite another. Do you really think? Because of this stubborn myth...

Reviews are an important part of your local presence on Google. Besides Google's own reviews, it also shows reviews from Facebook...