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Many marketers today face a new challenge: how to reach the generation Z? Facebook offers the ideal basis for reaching Generation X (born 1960-1979) and the baby boomers (born before 1960) online. With Generation Y (1980-1996), things are getting trickier...
Caro Falsett
February 11, 2020
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The app TikTok from China, launched in 2016, breaks all records: in less than three years, the app operated by the Chinese company ByteDance reached the 500 million active users mark - a mark that took Facebook over four years...
Caro Falsett
January 27, 2020
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Hyperlocal marketing gives companies the opportunity to address their ads to a specific target group at a specific location at a precise time and to promote their products or services. Another important factor...
Christoph Rüppel
December 20, 2019
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To optimize the online presence of small and medium-sized enterprises, Google has now rolled out its free analysis tool in Germany. "Grow My Store" checks...
Andreas Kraus
November 12, 2019
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The effectiveness of local marketing for companies is often underestimated. For companies, this marketing instrument offers an extremely effective advertising...
Andreas Kraus
October 17, 2019
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What advantages does an optimized Google Business listing have for your local business? An entry in the Google Business Directory is practically a must...
Andreas Kraus
August 11, 2019
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Advertising opportunities in the regional environment are usually very classic: in the regional daily newspaper, in the local "leaflet", on billboards, on the radio...
Andreas Kraus
July 14, 2019
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Since January 2019 LocalUp has qualified as an official Google Local Feed Partner (LFP). This makes us one of the first of a total of 2 LFP partners...
Andreas Kraus
June 24, 2019
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UPDATE The spendmatch incentive was stopped on 31st of December 2018. There are no planned incentives anymore as of now. However, you can still take advantage...
Andreas Kraus
May 8, 2019
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Local SEO has only been around for a few years, as Google was simply overwhelmed with local search queries before. It can be described as a very important...
Andreas Kraus
March 16, 2019
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The social network Facebook has announced that the presence of stationary shops on the platform is to be further strengthened. In particular, this...
Andreas Kraus
February 12, 2019
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Creating a Facebook page is one thing, using editorial and advertising content on a long-term basis is quite another. Do you really think? Because of this stubborn myth...
Christoph Rüppel
January 8, 2019
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Reviews are an important part of your local presence on Google. Besides Google's own reviews, it also shows reviews from Facebook...
Andreas Kraus
December 17, 2018