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Local commerce today faces a major challenge: how to bridge the gap between online marketing and the point of sale? Even these days, many local retailers still rely on classic marketing...

Hardly anyone can get around social media networks these days, so it's not surprising that prejudices against individual platforms and their users are persistent. Facebook, for example, seems to be taken over by grannies and granddads...

From 26 to 28 February, it was once again time for Social Media Week Hamburg 2020 to open its doors for the ninth time. The more than 200 speakers highlighted every topic that is currently of interest in the social media sector, cheering up the 3,000 participants. Following the motto "HUMAN.X"...

Many marketers today face a new challenge: how to reach the generation Z? Facebook offers the ideal basis for reaching Generation X (born 1960-1979) and the baby boomers (born before 1960) online. With Generation Y (1980-1996), things are getting trickier...

The app TikTok from China, launched in 2016, breaks all records: in less than three years, the app operated by the Chinese company ByteDance reached the 500 million active users mark - a mark that took Facebook over four years...

Hyperlocal marketing gives companies the opportunity to address their ads to a specific target group at a specific location at a precise time and to promote their products or services. Another important factor...

To optimize the online presence of small and medium-sized enterprises, Google has now rolled out its free analysis tool in Germany. "Grow My Store" checks...

The effectiveness of local marketing for companies is often underestimated. For companies, this marketing instrument offers an extremely effective advertising...

What advantages does an optimized Google Business listing have for your local business? An entry in the Google Business Directory is practically a must...

Advertising opportunities in the regional environment are usually very classic: in the regional daily newspaper, in the local "leaflet", on billboards, on the radio...

Since January 2019 LocalUp has qualified as an official Google Local Feed Partner (LFP). This makes us one of the first of a total of 2 LFP partners...

UPDATE The spendmatch incentive was stopped on 31st of December 2018. There are no planned incentives anymore as of now. However, you can still take advantage...

Local SEO has only been around for a few years, as Google was simply overwhelmed with local search queries before. It can be described as a very important...

The social network Facebook has announced that the presence of stationary shops on the platform is to be further strengthened. In particular, this...

Creating a Facebook page is one thing, using editorial and advertising content on a long-term basis is quite another. Do you really think? Because of this stubborn myth...

Reviews are an important part of your local presence on Google. Besides Google's own reviews, it also shows reviews from Facebook...