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Read the latest stories written by our team

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Social Media Week 2020: The top 3 social media trends 2020
From 26 to 28 February, it was once again time for Social Media Week Hamburg 2020 to open its doors for the ninth time. The more than 200 speakers highlighted every topic that is currently of interest in the social media sector, cheering up the 3,000 participants. Following the motto "HUMAN.X"...
Caro Falsett
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February 28, 2020
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Snapchat or TikTok – how to reach Generation Z?
Many marketers today face a new challenge: how to reach the generation Z? Facebook offers the ideal basis for reaching Generation X (born 1960-1979) and the baby boomers (born before 1960) online. With Generation Y (1980-1996), things are getting trickier...
Caro Falsett
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February 11, 2020
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TikTok: overrated hype or promising advertising platform?
The app TikTok from China, launched in 2016, breaks all records: in less than three years, the app operated by the Chinese company ByteDance reached the 500 million active users mark - a mark that took Facebook over four years...
Caro Falsett
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January 27, 2020
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Hyperlocal marketing: What can LocalUp do that Facebook can’t?
Hyperlocal marketing gives companies the opportunity to address their ads to a specific target group at a specific location at a precise time and to promote their products or services. Another important factor...
Christoph Rüppel
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December 20, 2019
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“Grow My Store”: Google’s new analysis tool for online shops
To optimize the online presence of small and medium-sized enterprises, Google has now rolled out its free analysis tool in Germany. "Grow My Store" checks...
Andreas Kraus
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November 12, 2019
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Local marketing: How to gain an advantage over your competitors
The effectiveness of local marketing for companies is often underestimated. For companies, this marketing instrument offers an extremely effective advertising...
Andreas Kraus
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October 17, 2019
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Optimize Google Business entry and profit
What advantages does an optimized Google Business listing have for your local business? An entry in the Google Business Directory is practically a must...
Andreas Kraus
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August 11, 2019
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Local online marketing: 3 tips for more In Store Visits
Advertising opportunities in the regional environment are usually very classic: in the regional daily newspaper, in the local "leaflet", on billboards, on the radio...
Andreas Kraus
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July 14, 2019
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LocalUp becomes official Google Local Feed Partner (LFP)
Since January 2019 LocalUp has qualified as an official Google Local Feed Partner (LFP). This makes us one of the first of a total of 2 LFP partners...
Andreas Kraus
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June 24, 2019
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Google & Shopping CSS: How long is SpendMatch available?
UPDATE The spendmatch incentive was stopped on 31st of December 2018. There are no planned incentives anymore as of now. However, you can still take advantage...
Andreas Kraus
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May 8, 2019
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The 5 best tips to be found locally on Google using local SEO
Local SEO has only been around for a few years, as Google was simply overwhelmed with local search queries before. It can be described as a very important...
Andreas Kraus
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March 16, 2019
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Improved Presence: 6 Facebook Updates for Local Businesses
The social network Facebook has announced that the presence of stationary shops on the platform is to be further strengthened. In particular, this...
Andreas Kraus
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February 12, 2019
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Why Do Local Dealers Need a Facebook Page?
Creating a Facebook page is one thing, using editorial and advertising content on a long-term basis is quite another. Do you really think? Because of this stubborn myth...
Christoph Rüppel
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January 8, 2019
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Do Google Reviews impact my local rankings?
Reviews are an important part of your local presence on Google. Besides Google's own reviews, it also shows reviews from Facebook...
Andreas Kraus
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December 17, 2018
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