Social Media Marketing – The most important in a nutshell
Being present on social networks is almost standard nowadays. We explain what social media marketing actually is, why it is so important and how good social media marketing works!
What ist Social Media Marketing? - Definition
Social media marketing is a subset of online marketing. In social media marketing, social networks are used in a targeted and market-oriented way to achieve company goals.
The list of benefits that social media marketing offers is long. Very few companies can afford to do without social media marketing these days. We have summarized the most important and exciting arguments for using social networks for you here:
The traffic that comes to your website via search engines and other sources is only low? On social networks you can also link to your own website again and again – and thus attract more visitors to the company website.
Social media marketing is a good tool for increasing your company’s brand awareness. We reveal how exactly you can improve brand awareness with the help of social networks.
On social networks you can present your company and thus also contribute to a positive corporate image.
On social media, you are close to your customers and can communicate with them as well. If you show competence here and respond to individual customer needs, this will definitely help strengthen customer loyalty and satisfaction.
Basically, there are two ways to post content on social networks: On the one hand, you can write free posts and thus distribute content via your profile. Second, you can also place ads on social media.
With social media ads, you can directly promote your products & services.
Are you lacking good applications? Are you looking for new employees? Social media marketing helps you here, too! And it’s not (just) about placing job ads on social networks. Social media is also great for boosting your image as a potential employer! Learn how you can use social media marketing to attract new employees.
When you run ads on social media, you can target your audience very precisely and avoid wastage.
Want to target customers who visited your website but ultimately didn’t make a purchase? On social media, you can target exactly that audience.
Influencer marketing is so popular for a reason. Cooperation with influencers can help boost your sales and make your brand better known.
Facebook, Instagram, TikTok, Pinterest & Co: there are countless social networks. But which platform is suitable for your social media marketing? Do companies always have to be present on all platforms and which target group do you actually reach where? We explain which social media platform you can use to reach which audience.
Data protection on the Internet: At the latest since the introduction of the DSGVO, data protection has become a major issue in online marketing. And of course, you should also keep an eye on data protection regulations in social media marketing.
Make social media marketing successful. Lay the foundation for your success on social networks with our 5 tips:
Which of them might be relevant to your marketing activities? You certainly don’t have to follow every trend, but one or two of them could be relevant for you as well.
There are some (basic) mistakes you should definitely not commit to be successful in the long run.
Facebook is dead or TikTok is only for 13-year-olds? You can’t say that as a blanket statement! We explain which rumors about social networks are true, and which are not.
Spreading content haphazardly on social networks is certainly not a good idea. It is important to think about your strategic approach.
Define key performance indicators, evaluate them regularly and take appropriate action. Of course, a successful social media strategy also includes appropriate monitoring.
Social media marketing has long since ceased to be a “nice to have” and has become almost indispensable for many companies. Do you need support with the implementation? We help you & automate your hyperlocal social media and Google campaigns. Create personalized ads for all locations & regions easily and quickly automated with LocalUp!
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