AI controlled technology
You are interested in our concept, but you still lack the idea of what exactly a hyperlocal online campaign could look like? On this page, we present three example scenarios that can be easily implemented with our software. If you have questions or are interested, please contact us here.
Concept 1 in detail:
Via Facebook and Instagram we address users by using ads adapted to the merchant and played out in their local environment. The targeting is based on pixel data in order to reach users who have already been to the advertiser’s website and have thus signalled fundamental interest in the brand and individual products. Here we build the bridge to the PoS.
In addition, a lookalike audience is automatically formed from this Facebook custom audience, which contains statistical twins of the users from the custom audience.
The Creative contains current offers of the respective PoS or can respond to the footprint of the categories/ brands/products viewed in the shop. Example action text: “Now available in Herstallstraße at the special offer price of 29.90 €”.
User interest is put into context with the geographical location and regional offers are highlighted.
Concept 2 in detail:
Via Facebook and Instagram we address users by using ads adapted to the merchant and played out in their local environment.
There is a regional restriction on a dynamically defined radius.
The runtime is longer than with concept 1, as the radius is smaller and the users are not to be played with a high daily frequency. For this reason, the daily budget is also lower. However, with the same budget, fewer retailers can participate in the campaign than with concept 1.
Concept 3 in detail:
We exclude the fan target group in order to attract the exclusive attention of potential new customers.
Via Facebook and Instagram we address users by using ads adapted to the merchant and played out in their local environment. The targeting is based on interests.
Our recommendation for this concept is a standard setting of at least two kilometres, although this can be automatically adjusted upwards in structurally weak regions in order to have an even greater reach.
You want to advertise your product by means of a hyperlocal campaign and are still looking for a suitable strategy? Please contact us, together we will ensure the successful marketing of your product!
Possible uses of LocalUp
Information, questions etc.