In 2021, around 4.7 billion people in the world will use the Internet – that’s 59% of the world’s population. More than 50% of these Internet accesses will be made via mobile phones. The desktop is in second place with 42%, while the tablet is clearly behind with just under 3%.
So if anyone should still ask nowadays whether their own website really has to be mobile-friendly – or responsive, as the case may be – you can probably answer this with a clear “Yes!”. But besides this obvious reason, what are the other advantages of responsive websites?
That SEO is a big factor nowadays when it comes to the success of one’s own website is undisputed. Whoever does not at least appear on the first page of search results, rarely gets clicks on his website. But since 2019, in addition to the “classic” SEO factors such as page content, click duration and dwell rate, Google also takes into account whether the page is responsive and thus functional via mobile. No wonder: in 2019, 65% of all Google search queries came from a mobile device, and in the meantime, this value has probably increased by a few more percentage points.
A 2016 study found that today, 73% of Millennials are involved in B2B decision-making and 33% even make these decisions on their own. The crucial point here is that millennials have grown up as digital natives – a responsive website has a much higher priority for this target group than it does for Generation X or baby boomers. To back this up with figures: 82% of Millennials consider mobile devices important for research. If you fail this target group with a non-responsive website, you could get fewer orders in the future and thus put your company’s success at risk.
There are studies that have taken a close look at the connection between bounce rate and Responsive Design. The result is clear: whoever comes to your website as a visitor will only stay if the loading time of the website is short and the readability is good. If the user has to zoom in with two fingers to see some of your content, not only is the probability that he will do so very low – he will also not come back.
Potential customers aren’t the only users you’ll find on your website. You’ll probably get to the point where you’re looking for employees – and that’s the point where you need a good image. As baby boomers retire from the workforce in the next few years, employee acquisition will become even more important. Big difference: more and more young job seekers are now entering the market. And it is precisely for this target group, who was virtually born with a mobile phone in their hands, that mobile design is extremely important.
While web design started with desktop computers and now extends to mobile phones and tablets, it’s far from the end. In the future, more and more devices will have displays and be able to access the internet via Wi-Fi – from refrigerators to smartwatches. This means a greater number of different screen formats and thus an even greater compulsion to design websites responsively.
Responsive design is an important part of a successful external presentation; after all, these days the website has the same function as a business card. If you have missed the transition so far, now is the right time to tackle this project!
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